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Sunny days are warm: why LinkedIn rewards mediocrity

elliotcsmith.com

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Re: Sunny days are warm: why LinkedIn rewards mediocrity

#171

Post by fragmede »

itronitron wrote: post #64
saagarjha wrote: post #48

Earlier quoted context omitted.

> The kind of content that performs best are strong opinions informed by actual expertise. …and here's what it taught me about B2B sales.

I remember fondly visiting my grandmother in the accounting department of Acme Tool & Die in Cleveland, Ohio. After a snack of her homemade molasses cookies we would gather around the fax machine, carefully sending invoices and unrolling the printed confirmations before filing them away.

Which is very cute, but where'd you put her after she started spouting conspiracy theories?

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#172

Post by fragmede »

zwnow wrote: post #13
nickfromseattle wrote: post #5

This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…

LinkedIn is basically a marketplace for boomers. Facebook but for jobs pretty much. Im sorry to hear u think this highly of it, as its just a gathering of pretentious people.

> its just a gathering of pretentious people.

Tell us more about HN...

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#173

Post by alansammarone »

paulcole wrote: post #140
Henchman21 wrote: post #128

Earlier quoted context omitted.

Marketing is lying. Convincing someone to buy something they don’t actually need? Thats a drain on society. It’s become so pervasive we go to great lengths to justify it. But at its core its fundamentally dishonest.

“1000 songs in your pocket.” Was that a lie when Apple said it about the iPod?

no,thats true and honest marketing. If the iPod stopped working after a year (low quality), or was easily hackable (low effort) - and they didn't include that in the marketing - then it would be lying (Windows).

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#174

Post by simianwords »

ndriscoll wrote: post #95
simianwords wrote: post #61

Earlier quoted context omitted.

Convincing people to buy your product _is_ value creation.

Unless there was a better alternative that you drowned out, in which case it was value destruction.

That’s like saying your product is good unless it is bad and there are other alternatives

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#175

Post by alansammarone »

terminalshort wrote: post #113
Shacklz wrote: post #22

> if they've seen your content 1,000x vs a couple of long reads. [..] From there, you can capture their email to touch them on another channel (inbox), push them to your YouTube / Twitter / community, etc. The endless game of catching people's attention. Focus on actual value creation? Nah, let's just mind-hack everyone into buying the product. It works, it's obviously a game worth billions, but I find it deeply depr…

If nobody knows about your product, nobody will buy it. If nobody buys it, you haven't created any value.

Same reply as I wrote above:

No. People do need to know about your product. What appears to be a (_very_ sad and at the same time telling about the human condition) fact is that business people ("decision makers") apparently can't spot blatant, extremely low quality and low effort, marketing-driven snake-oil, laughingly ignore it, and do a 5 minutes google search to find something better by themselves, perhaps with the apparently tremendous effort of having to click a Github link (which provides actual proof, or at least a test, of actual skill), and from there click on the heavily, kind of honest marketing driven website (i.e. it has images) that would allow them to verify the quality of the product.

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#176

Post by simianwords »

ohdeargodno wrote: post #80
simianwords wrote: post #61

Earlier quoted context omitted.

Convincing people to buy your product _is_ value creation.

Convincing people to buy your rotten meat is value creation! Convincing people to buy a bridge is value creation! Convincing people to buy your Teflon pan that will seep into the environment for centuries is value creation! Because after all, nothing else matters. Value creation. Value. Creation. Consequences ? Thoughtfulness ? That's for the dumbasses not creating _value_

Not sure what you mean. You think people are inherently stupid and end up buying things they will regret.

It’s not always like that and you are removing agency from the person purchasing the product.

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#177

Post by alansammarone »

simianwords wrote: post #174
ndriscoll wrote: post #95

Earlier quoted context omitted.

Unless there was a better alternative that you drowned out, in which case it was value destruction.

That’s like saying your product is good unless it is bad and there are other alternatives

What? Your project might be good or bad, if it's bad/low quality/low effort and you take sales away from a better option by abusing human biases (such as recency bias), then you're destroying (potential, not actual) value.

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#179

Post by itsoktocry »

Henchman21 wrote: post #128
StopDisinfo910 wrote: post #97

Earlier quoted context omitted.

As an aside, marketing isn’t bullshitting. Peddling non sense on LinkedIn mostly is bullshitting. It can be very lucrative bullshitting and I’m happy to fork the money to people devoid of any sort of ethics when I have to leverage it while sharing your overall opinions on LinkedIn influencers. But there is significantly more to marketing than that and some of it (pricing strategy, distribution, understanding your sal…

Marketing is lying. Convincing someone to buy something they don’t actually need? Thats a drain on society. It’s become so pervasive we go to great lengths to justify it. But at its core its fundamentally dishonest.

Classic zero accountability take.

Why are you getting suckered into buying something you don't need because a commercials says so?

Re: Sunny days are warm: why LinkedIn rewards mediocrity

#180

Post by alansammarone »

simianwords wrote: post #176
ohdeargodno wrote: post #80

Earlier quoted context omitted.

Convincing people to buy your rotten meat is value creation! Convincing people to buy a bridge is value creation! Convincing people to buy your Teflon pan that will seep into the environment for centuries is value creation! Because after all, nothing else matters. Value creation. Value. Creation. Consequences ? Thoughtfulness ? That's for the dumbasses not creating _value_

Not sure what you mean. You think people are inherently stupid and end up buying things they will regret. It’s not always like that and you are removing agency from the person purchasing the product.

No so much "stupid", just full of biases and somewhat lazy. This is a well-researched and documented fact. Knowingly abusing these biases to get them to buy or use something that they either don't need - or, worse, buying a low quality/low effort product when better alternatives exist - that's extremely detrimental. That's how we end up with the enshittification of everything.
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