Earlier quoted context omitted.
I think their problem is that laptops and computers are so well made these days that there is no real need or want to upgrade.
Haven't macs had that reputation for a while?
Now I have a MacBook Pro and I pay a small annual fee and have full coverage Applecare with accidental damage and if the battery goes out they replace it, etc. The only reason I would upgrade at this point would be for a built in cellular modem or face id.