> Safari is the highest margin product Apple has ever made, accounts for 14-16% of Apple’s annual operating profit Does anyone know what this means? Safari is built in to the OS, how exactly would you measure its margin? Are they just talking about the Google search deal?
Safari has a minuscule team and brings in the Google money
I'm not saying I'd prefer that scenario, just that it would have been a feasible choice for Apple and as such their Safari costs are actually profit losing not profit generating (other than potentially indirectly, if Apple is correct that limiting devices to their own browser engine improves the product and therefore aids device sales, but I don't think anyone would argue that's significant enough to call it their biggest profit driver).