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YouTube's new anti-adblock measures

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Re: YouTube's new anti-adblock measures

#171

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

Creators will never accept it.

Creators will take what they're given. They have no leverage.

Re: YouTube's new anti-adblock measures

#172
post #133
post #22

while ad blocking has grown in prevalence over the years, for something like youtube I'd figured it was more than counteracted by the shift to mobile / TV (where ad blocking is more complicated) whatever the merits, this (and google's neutering of extensions in chrome) signals a fundamental attitude shift from ~10 years ago; they're more interested in squeezing margins out of their dominant platforms instead of growt…

Firefox mobile has ublock origin

*not on iPhone

Re: YouTube's new anti-adblock measures

#173

Earlier quoted context omitted.

Yeah I've been getting the initial delay with the popup "find out why playback is slow." No thanks, I already know, and it's not so bad.

Out of curiosity I clicked the link and it is funny how they try to blame the extension when is them actually causing the problem.

The extension is stealing from them. I get stealing a zero marginal cost good is minor but the agreement you make with YouTube is that you watch an ad in exchange for the video. Why should they serve you the video if you refuse your part of the agreement?

Re: YouTube's new anti-adblock measures

#174

I don't care when YouTube does a buffer thing because blocking ads for me is about distractions and context switching. My cognitive load is already very high and it's extremely frustrating to have to filter out more garbage.

You could just pay the $13/month? Would save the worries about context switching further taxing your already high cognitive load? And I would expect your high cognitive load helps you earn well above $13/month?

Re: YouTube's new anti-adblock measures

#177

I don't care when YouTube does a buffer thing because blocking ads for me is about distractions and context switching. My cognitive load is already very high and it's extremely frustrating to have to filter out more garbage.

You could just pay the $13/month? Would save the worries about context switching further taxing your already high cognitive load? And I would expect your high cognitive load helps you earn well above $13/month?

You can 1. pay the $13/mo 2. try to make the adblocker work or 3. not watch YouTube. So far options 2 on desktop and 3 on iPhone have been ok for me.

Re: YouTube's new anti-adblock measures

#178
post #29

Having to pay for something so that's "less annoying" is the worst business model. YouTube Premium is very expensive. I had it for a while when I got a Pixel smartphone with a few months of YouTube Premium included. It was great. I also understand that streaming on this scale must entail incredibly high operating costs; the money has to come from somewhere. It's simply a dilemma. But there has to be a better way. Any…

Adding something that users don’t like but that makes the company money to those who are unwilling/unable to pay for it seems very reasonable.

Re: YouTube's new anti-adblock measures

#179

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

It has to be a cost thing. HLS is so insanely optimised down to the hardware level that adding any kind of compute for targeting would increase costs exponentially. I’m not too deep into it anymore but there’s some great articles from Netflix out there talking about the crazy optimisations done to their edge servers for streaming.

It would break all the time stamps as well, unless you had fixed length ads. Sponsorblock already skips ads embedded in videos, so I don't think this would make ads much harder to block.

Re: YouTube's new anti-adblock measures

#180

Earlier quoted context omitted.

You could just pay the $13/month? Would save the worries about context switching further taxing your already high cognitive load? And I would expect your high cognitive load helps you earn well above $13/month?

You can 1. pay the $13/mo 2. try to make the adblocker work or 3. not watch YouTube. So far options 2 on desktop and 3 on iPhone have been ok for me.

You’re forgetting: 4. Don’t use an adblocker and watch YouTube.

I’ve been doing #1 for over 5 years and will never do anything different (up to say $50-ish USD a month).

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