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Why is Warner Bros. Discovery putting old movies on YouTube?

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Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#171
post #140

Since those are mostly old movies, my immediate thought was: "maybe it's a new creative way to create a new income stream for hard-to-sell-otherwise assets?". If a decent enough number of users watch them, it could bring some cash to the publisher, couldn't it?

That's my thinking too. In fact, I was in a mood to watch OG film noirs, but between 3 streaming services, the only movie available was Sunset Blvd. Also failed to find any of the 1950s sci-fi movies I went looking for.

Indeed, nostalgia is a great selling point

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#172
post #36

Earlier quoted context omitted.

I'm a little surprised there isn't more of this. Building a streaming service is pretty expensive.. a lot of the platforms lost money doing so and really only made it back when they merged into an umbrella of other services. I'm also a little surprised no one has yet (AFAIK) done the "viral indie release to Youtube" path. I feel like it's sitting there waiting to be exploited.

"I'm also a little surprised no one has yet (AFAIK) done the "viral indie release to Youtube" path. I feel like it's sitting there waiting to be exploited." There's a lot of "indies releasing things to YouTube directly". However, they're limited both by the algorithm and by the amount of money they can generate by that, so you get a fairly restricted set of genres that this can work with, like sketch comedy or (perha…

Part of this is that YouTube makes this viable only for creators whose inbound viewers are likely to stay to watch a majority of the content; otherwise, the algorithm penalizes your content for every "bounce." A comedy short that'll attract people who like comedy shorts, and will be over before many people bounce? A long-form science documentary that's likely only going to be clicked by someone who wants to watch a long-form science documentary? Both meet this criterion. But any kind of traditional filmmaking with longer character arcs will be penalized, and that's a really hard thing to see for your creation's primary distribution channel.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#173

Earlier quoted context omitted.

Yeah, YouTube's UI lets you set where the ads go. The creator tools let you set how many, and where midroll ads will play. However, most creators just click the "insert automatically" button. https://support.google.com/youtube/answer/6175006

> However, most creators just click the "insert automatically" button. That seems like a good opportunity for a neural net feature that's smarter than simple scene cut detection. While most theatrical films lack many good spots for commercial breaks, there are certainly a lot of "less bad" spots. Sadly, I doubt YT will bother since they no longer seem to care about viewer experience in recent years.

YouTube doesn't even bother with scene cut detection; they'll insert ads mid-sentence. A lot.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#174
There just isn't much value in most old films. There are a handful of standouts per year, and anything in a major franchise, but the demand for everything else is low, so you might as well make it as easy to find as possible and get what money you can from it.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#175
post #2

I assume they get "monetization" from Youtube and they don't need to worry about hosting or discovery. Probably better than doing nothing with these films.

I'm a little surprised there isn't more of this. Building a streaming service is pretty expensive.. a lot of the platforms lost money doing so and really only made it back when they merged into an umbrella of other services. I'm also a little surprised no one has yet (AFAIK) done the "viral indie release to Youtube" path. I feel like it's sitting there waiting to be exploited.

As someone who has built a streaming service, I’m always amazed how much money the studios throw at it and don’t have something good or profitable. The infra cost for my service was then 10% of revenue. I just wish the huge consolidation hadn’t happened, now all of the studios are too protective of their content.

If anyone has ideas for re-purposing or re-targeting a streaming service, I’m all ears.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#176

Earlier quoted context omitted.

Don't let the cloud providers fool you. Bandwidth is cheap, especially for Googles, Netflixes and Cloudflares of the world which peer with every ISP that matters.

Yeah and that is their point. And it's actually highly problematic just how much discount the large giants get on traffic - it effectively blocks any competitors not backed by some very deep pockets.

Google owns a large percentage of the backbone and does not pay for traffic. It owns not just its own fiber, but also leases dark fiber and right of way.

Google has been buying railroad for access to right of way to lay fiber since the early 2000s. Peering agreements using their networks give them transit for free on other networks.

https://tech.slashdot.org/story/16/02/25/183201/google-is-li...

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#177
post #113

Earlier quoted context omitted.

Ah, FAST services as referenced by the parent are an entire genre of streaming services that might have slipped under the radar for most Hacker News readers.[1] They’d be off my radar too since I’m not interested in them per se, but for Jason Snell’s excellent Downstream[2] podcast (earlier episodes co-hosted by Julia Alexander) covering basically the business of Hollywood with an emphasis on streaming services and r…

With AI, this entire vast content library is about to be worthless anyway. We'll be making more long-form, quality content per month than entire Hollywood production years. And if you include short form content and slop, it'll be more content per second than entire years. When faced with infinite content, people will reach for content currently popular in the zeitgeist or content that addresses niche interests. Holly…

Silicon Valley Brain Rot claims another victim. Sad to see.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#178
post #113

Earlier quoted context omitted.

Ah, FAST services as referenced by the parent are an entire genre of streaming services that might have slipped under the radar for most Hacker News readers.[1] They’d be off my radar too since I’m not interested in them per se, but for Jason Snell’s excellent Downstream[2] podcast (earlier episodes co-hosted by Julia Alexander) covering basically the business of Hollywood with an emphasis on streaming services and r…

With AI, this entire vast content library is about to be worthless anyway. We'll be making more long-form, quality content per month than entire Hollywood production years. And if you include short form content and slop, it'll be more content per second than entire years. When faced with infinite content, people will reach for content currently popular in the zeitgeist or content that addresses niche interests. Holly…

Art doesnt cease to be art when new forms of art are materializing. Its up to the viewer.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#179

Earlier quoted context omitted.

With AI, this entire vast content library is about to be worthless anyway. We'll be making more long-form, quality content per month than entire Hollywood production years. And if you include short form content and slop, it'll be more content per second than entire years. When faced with infinite content, people will reach for content currently popular in the zeitgeist or content that addresses niche interests. Holly…

Art doesnt cease to be art when new forms of art are materializing. Its up to the viewer.

That wasn't the argument.

The argument is that few will watch the majority of WB's back catalogue, because their time is being spent with all the other attention sinks.

This places a monetary value on the content, not a social or cultural value.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#180
post #113

Earlier quoted context omitted.

Ah, FAST services as referenced by the parent are an entire genre of streaming services that might have slipped under the radar for most Hacker News readers.[1] They’d be off my radar too since I’m not interested in them per se, but for Jason Snell’s excellent Downstream[2] podcast (earlier episodes co-hosted by Julia Alexander) covering basically the business of Hollywood with an emphasis on streaming services and r…

With AI, this entire vast content library is about to be worthless anyway. We'll be making more long-form, quality content per month than entire Hollywood production years. And if you include short form content and slop, it'll be more content per second than entire years. When faced with infinite content, people will reach for content currently popular in the zeitgeist or content that addresses niche interests. Holly…

It seems most of the things Netflix produces is optimized by the algo for attention. When I feel it directing me gives me the ick. Looking at you Squid Game.
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