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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#171
post #92

Earlier quoted context omitted.

I’m with you on the management vibes - it doesn’t sound like a culture that I’d enjoy. That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture. And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience. How much has that specific ch…

> How much has that specific chosen culture contributed to their enormous success in that market? You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.

How does that align with Dan Luu’s article “95th percentile isn’t that good”[1] and the general observation so many of us have that the companies we work for and interact with and buy from are executing so badly on so many fronts?

That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t efficient, most team communications aren’t effective.

If Dan Luu is right, it shouldn’t take extraordinary effort to do better (excepting the case where “trying” is extraordinary). If he’s wrong why does it take Herculean effort to outdo a bunch of average companies?

[1] https://danluu.com/p95-skill/

Re: How to succeed in MrBeast production (Leaked PDF)

#172
post #27

Earlier quoted context omitted.

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

There's plenty of good film and TV out there, and you don't even have to look hard to find it. I find this attitude to not just elitist but lazy and ignorant.

Using elitist as an "automatically win any debate" witch word never paints you in a good light, FYI.

Re: How to succeed in MrBeast production (Leaked PDF)

#173
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

The funny thing about those chocolate bars is that (I think) they're better than the century old brand names they're competing with.

Re: How to succeed in MrBeast production (Leaked PDF)

#174

Earlier quoted context omitted.

> How much has that specific chosen culture contributed to their enormous success in that market? You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.

How does that align with Dan Luu’s article “95th percentile isn’t that good”[1] and the general observation so many of us have that the companies we work for and interact with and buy from are executing so badly on so many fronts? That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t e…

a small focused group of tryers is probably a big help

Re: How to succeed in MrBeast production (Leaked PDF)

#175
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

I know this is beside the point but I remember the first time I bought a Mr Beast bar, I bit into it, and realized their standard bar was actually a pretty dark chocolate. I think they changed the labeling but I imagine there must have been a lot of kids who bought the candy bar and hated it lol

Re: How to succeed in MrBeast production (Leaked PDF)

#176

Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…

There’s a difference between writing down that you hire A-players in a document, and hiring the unqualified personal friends that he does in practice for all kinds of production roles

Re: How to succeed in MrBeast production (Leaked PDF)

#177

Some dramatic takes in this thread. Is watching a mr Beast video really that much worse than watching Friends or Spongebob or Game of Thrones?

never saw GoT, but I wouldn't think so. you put an episode on and all of a sudden half an hour has passed.

all these things are just convenient timeskip tools.

Re: How to succeed in MrBeast production (Leaked PDF)

#178
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

Google wipes inactive accounts because they’re often used for spam and malware.
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