Earlier quoted context omitted.
There is another way to look at this. Annapurna Pictures in Dec 2022 produced Nimona for Netflix which debuted at #9 globally and was as high as #3 i.e. it was a massive hit. So they now have the Stray IP which could be extremely lucrative and are looking at how CD Project Red handled their successful Cyberpunk integration on Netflix as a model. Which is where you cross-promote a game add-on or sequel with the movie.…
IP, content, blobs - container words - a sure-fire indicator in any conversation that , that the parties involved areunable to accurately value, evaluate, organize and produce, the valuables that should reside inside the container. So here the daily reminder, that logistics is a commodity now, but producing something of value, is not.
It's what the entire movie and TV industries have been about ever since the idea of sequels e.g. Aliens, Terminator and worlds e.g. Marvel took off.