Wow , pretty horrible ad, and not in a good way. Was it CGI or real ?
It's pretty obvious it's real. Cheaper than CGI and better looking.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#1729to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
Folks, this is not plagiarism. It’s simply unoriginal.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#173Feels hard to imagine Steve Jobs tweeting this video... I guess the lesson is: it’s very hard to preserve mission and vision without the visionary.
I recently got a new iPhone. I'm picturing Steve Jobs yelling at this thing nearly every day. It's mind-blowing how poor the user experience has become compared to early versions of iOS! :\
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#1749to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
Eh, It's a pretty obvious premise. I think it's reasonable for two creative teams to come up with the same unoriginal/uninteresting premise. The execution of the Apple version is also miles ahead.
...as is technology.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#175[deleted]
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#176Feels hard to imagine Steve Jobs tweeting this video... I guess the lesson is: it’s very hard to preserve mission and vision without the visionary.
Just load up a LLM with everything he ever wrote or said publicly and privately
(◔_◔)
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#177I’m struggling a bit to see why this ad is controversial.
It's the times we live in. People have just become overly sensitive it seems. Apple needs to apologize or risk a cancel culture backlash.
No one's like crying out here or jumping off a bridge. People are just kinda ticked, or disappointed. There's no "cancel culture" happening here. Why such a reactionary interpretation of the ad's poor reception? o_O
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#178Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
I’ve seen a few comments about this. Is there any English page that documents this in more detail? I find it really interesting.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#179I’m just happy to see the overwhelming consensus on the internet is “apologizing for what”. Apple shouldn’t be apologizing at all. The add was cool.
It was very painful to see musical instruments and cameras/lenses destroyed. These things are so dear to many creative people that it feels like watching someone's arm being cut off. No matter how cool the camerawork is, it just sends a very negative message about the product and their marketing team.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#180It's been ages since I've clicked on The Verge. Surprised its still around.