Earlier quoted context omitted.
Is the problem with GM's ads or FB's platform? Ie - What's Ford, Toyota or Hyundai doing with their ad spend on FB? We might be jumping to conclusions a little too quickly here.
Forbes just reported that Ford and Chrysler are keeping their ad spend on facebook and are very happy with the ads.
GM Says Facebook Ads Don't Work, Pulls $10 Million Account
171–180 of 267 posts
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#172Earlier quoted context omitted.
Interest is far from enough anymore and I think your example is an exception to prove the rule. Go watching a movie are such an ingrained part of life for many people and thus we are always "on the look" for a good movie to go watch. But try and do that with a car brand or any other non-commodity and intent suddently becomes the most important factor.
"Prove the rule" is a colloquialism that means "test the rule". The exception ends up disproving or clarifying the rule, not verifying it. It doesn't mean prove like passing that test.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#173I've said this repeatedly: Facebook is a high-risk proposition, particularly as an investment (disclaimer: I work for Google). "Intent" as other commenters have noted is a big part of the story but it's not the only story. Search can broadly be broken up into at least two categories: 1. Navigational eg typing "b and h" into the browser; and 2. Informational eg "cheap flights to jamaica". I don't know what the make up…
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#174Earlier quoted context omitted.
Interest is far from enough anymore and I think your example is an exception to prove the rule. Go watching a movie are such an ingrained part of life for many people and thus we are always "on the look" for a good movie to go watch. But try and do that with a car brand or any other non-commodity and intent suddently becomes the most important factor.
"Prove the rule" is a colloquialism that means "test the rule". The exception ends up disproving or clarifying the rule, not verifying it. It doesn't mean prove like passing that test.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#175Earlier quoted context omitted.
then the app scrap (download) all data you ever had, all messages, photos, etc, everything within a couple of minutes If you think you could download people's entire photo collections in a "couple of minutes" then you underestimate the insane number of photos uploaded to Facebook every day.
no, you misunderstood or I haven't explained properly (mostly the latter). What I said is that the App would download all _your_ photos that you owe on your account. Given that it takes couple seconds max until I see a full photo from the moment I clicked it, it would take tens of minutes to download hundreds of photos: 5 sec per photo x 200 photos == 16 minutes of robot's work while you enjoy your drink. edit: so th…
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#176Earlier quoted context omitted.
Forbes just reported that Ford and Chrysler are keeping their ad spend on facebook and are very happy with the ads.
what it means: "very happy"?. maybe they like losing money, are careless, or losing $10MM to them is still "being happy". Without conversion rates, or % of awareness arisen, its hard to say whether FB is valuable place to pay for ads.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#177Earlier quoted context omitted.
then the app scrap (download) all data you ever had, all messages, photos, etc, everything within a couple of minutes If you think you could download people's entire photo collections in a "couple of minutes" then you underestimate the insane number of photos uploaded to Facebook every day.
no, you misunderstood or I haven't explained properly (mostly the latter). What I said is that the App would download all _your_ photos that you owe on your account. Given that it takes couple seconds max until I see a full photo from the moment I clicked it, it would take tens of minutes to download hundreds of photos: 5 sec per photo x 200 photos == 16 minutes of robot's work while you enjoy your drink. edit: so th…
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#178Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#179Earlier quoted context omitted.
"There is nothing preventing Facebook from being the next Myspace when something newer, cooler and hipper comes along and the users move on." I would argue that things like the massive photo collections people have made provide a large level of lock-in. I also suspect that Timeline is the first play in a "all your history, here" move that would make moving to another service very difficult.
I don't see a problem here. Most of folks here, including myself, over the span of one weekend could write a downloadable version of a Visual Basic application with a built-in Internet Explorer Window where you login to your facebook and then the app scrap (download) all data you ever had, all messages, photos, etc, everything within a couple of minutes, elegantly packet into zip, xml or whatever format you wish to h…
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#180Earlier quoted context omitted.
Well if Facebook ads DO work (at least for GM) I don't believe they would have pulled their campaign no matter what ulterior motives they may have. Sales are sales.
Unless they obtained a better deal with a competitor; a competitor that might have an interest in sabotaging the IPO.
It would certainly be better for Facebook if this were a conspiracy, but I don't believe that's what's happening here.