Earlier quoted context omitted.
But that's a learned behaviour, and one learned specifically thanks to decades of marketing. Sure, LEGO is quality, but it's not some unbeatable gold standard. At some point it simply becomes one of those things where people ask for Coke instead of Pepsi, even if they can't tell them apart - brand loyalty trumping the desire to simply get the product.
> But that's a learned behaviour, and one learned specifically thanks to decades of marketing. I am not sure this is an accurate assessment. Lego has a reputation because it built that reputation over decades of solid and reliable delivery. Pseudo-Lego brands built a reputation of competing on price while trading off quality and reliability. The real question is whether the price delta between Lego and pseudo-Lego ca…
Really? I'm not sure about that. I think LEGO built a reputation, because it was patented until 2008 and competitive products were not even a thing.
Mould King was founded 2012, also more than a decade ago.
> Pseudo-Lego brands built a reputation of competing on price while trading off quality and reliability.
This maybe true for chinese rip-offs, but the more modern approach is innovative, even with licensed models (see CADA MASTER Mercedes-AMG ONE 61503 or Mould King 12025 Orient Express). Features like LED lights, remote controls, remote controlled doors or REAL steam have not been approached by modern LEGO sets.