Desingineer – the mythical person every startup is looking for

i am proficient in html/html5, css/css2/css3, javascript, jquery, python, mysql, nosql, but design is a whole different ball game. i know what looks good, but i can't be bothered to create icons, banners, logos, color palletes, and such in photoshop (?), provide guidance on margins, padding, font, layout, etc. given a set of wireframes, colors, images, icons, font family, i can go to town on a website, so i still believe in the need for a pure designer.

as for being able to add input into simplifying user experience, reducing clicks, using certain jquery widgets over html elements, etc, i can provide ample input. so it's really the visual piece that i lack. maybe it's time i picked up a phtoshop or illustrator book for myself :)

anyone hiring?

Tip: don't read Web Design for Developers from the Pragmatic Programmers. It was a good read, with a lot of basic stuff about color theory and typography, but that's the final project: http://www.yourfoodbox.com/

I think websites in 1994 looked better.

It really depends on proficiency doesn't it?

I don't think generalist's are as rare as this article makes out; I think most people are born like this. However I'm certain that when we go to work we are incentivised into becoming specialists. My assumption is that at scale businesses will consider any variance in employees more trouble than it is worth. As a result of this, if somebody wishes to market themselves to the majority of the employment market they are more successful if they find a niche to excel in. (Presumably once you've done this you start to think of yourself as a specialist and forget your underlying potential to learn multiple ways of thinking.)

Startups almost certainly would do well by hiring generalists but I doubt it's often that they seek them. The demand for specialists will have altered the supply of generalists in a way that probably makes searching for them costly.

I am a generalist although not a "Desingineer" as I haven't picked up very many design-related skills. I personally disagree with many people in this thread on what being a generalist means. Being a generalist does not mean you have several discrete skills, and it does not mean you are a good a programmer as a "programmer" or as good a marketer as a "marketer", etc. I think this separation is a projection of a formal education. Instead I would describe generalism as about having one big formless ability accrued from every discipline you have studied. This is a potent skill as it gives you a broader understanding of how things work and sometimes the cross-pollination of ideas allows you to make much better decisions, and act in a way that others consider wildly creative.

Of course, that's not to say that being a generalist is somehow better than being a specialist. Unless you're a genius [1], specialists will often outperform you in their area of expertise. It can also be a little depressing. Sometimes it feels like you've taken 100 steps in a 100 directions and ended up very close to where you started. However, it definitely has its pros -- for me, it satisfies a thirst for all kinds of knowledge.

Ultimately the rigid distinction between specialist and generalist is artificial. Few are pure generalists and few are pure specialists. I don't worry that I will be held back by other's difficulty in fitting me into a role. I might have multiple abilities but like most of you I have some which I am slightly better at. I doubt that even the most fervent self-proclaimed generalists can avoid becoming a little specialist at something. ;)

[1] http://en.wikipedia.org/wiki/Polymath

This helps with some of the big, important things. But running a company will present you with a dozen of design challenges. A month. You can't just deal with these all contractually.