Earlier quoted context omitted.
The anti-trust is a bit of an odd one. A few possibilities - do Google and Apple wind up controlling the online ad market? Or - does the ad market shrink because Apple exploits it less? (Killing an industry isn’t anti-competitive per se) Another angle is that captive audiences will be steered to other Google or Apple products. But debatably this only becomes anti-trust worthy when Google and Apple will start to buy m…
apple is in a better position to defend against our (laughably weak) anti-trust enforcement, because the platform is closed, so they'd argue that the ad network is an intertwined part of that one market (mobile computing). google, being an advertising (and surveillance) company first and foremost, has a weaker position wrt the any of their flanking businesses, especially mobile computing, since it's hard to argue tha…
I also don’t see how giving consumers choice on ad surveillance could be seen as anti-competitive. Where is the consumer harm? Where’s the monopoly?
Heck, even ad networks dying weren’t considered anti competitive when AdSense took the industry over when Google exploited its search engine, or when Facebook took on AdSense by parlaying their social media power. Again, you have to prove harm or attempt to create monopoly.