A lot of people here making comments without knowing anything about the 70 year-old issue of the definition of "China", as well as the "one country" philosophy that
both Taiwan and Mainland China adhere to officially.[1][2][3]
I'm not Chinese but I did lived in Taiwan for 6 years and was married to a Chinese woman who's father escaped to Taiwan from China after the Nationalists lost the civil war and fled to Taiwan.
Apple's policy is exactly in line with Taiwan's own official policy.
To be sure, there is official policy and there is actual sentiment on the ground. "Made in Taiwan" reflects the Taiwan populace's growing desire to distinguish itself from China, as well as reflect the de facto reality.[4][5]
But if Taiwan itself as a country is unwilling to change their official policy, be it because they still cling to the "One China" notion, or because they are afraid of pissing off China, why is everyone here demanding that Apple do something that Taiwan is itself unwilling to do? Why should they, as an American company, push any particular angle, especially when there is position they can take that is compatible with the policies of both Taiwan and China?
If you are arguing for a world that pushes values over profit and other self-serving things, I'd give you a hug and then tell you there are far more important stands to take, including a serious and honest analysis of capitalism. Are all the people dissing Apple on this issue also willing to diss Apple for the exploitation of cheap labor in Asia all while growing to have the greatest market cap in the whole world? If you are not then I don't think you have much of a leg to stand on.
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[1] Note the words at the top of the government's home page: "Government Portal of the Republic of China (Taiwan)" www.taiwan.gov.tw
[2] See Taiwan's own constitution, even after modern amendments, continues to hold that China is one country. https://english.president.gov.tw/Page/93
Note that the constitution also claims Mongolia and Tibet as part of the Republic of China. Even Mainland China doesn't claim Mongolia.
The amendments adopted afterwards have not rescinded the idea of One China implied by the original: https://english.president.gov.tw/Page/95
They now use the phrase "free area of the Republic of China" and specifically say, "Rights and obligations between the people of the Chinese mainland area and those of the free area, and the disposition of other related affairs may be specified by law."
[3] See this comment on this same thread https://news.ycombinator.com/item?id=32358180
[4] There is a good Wikipedia article on the issue: https://en.wikipedia.org/wiki/Political_status_of_Taiwan
[5] An ongoing debate within Taiwan about changing the constitution: https://www.taipeitimes.com/News/editorials/archives/2021/05...