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Ford CEO says EVs will be sold 100% online with nonnegotiable price

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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#171
post #39

A lot has been said about the dealership model in the last few years, and the almost universal consensus is that it is an unnecessary and predatory industry and all auto makers should just sell cars directly like Tesla does. That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? What would we lose if we got rid of every dealership? If there is t…

Well, for a customer, I think you want the luxury to try before you buy, easy returns, fast delivery, easy upkeep and repair, good warranty and finally you want the lowest prices.

Dealerships are very good for "try before you buy", "easy returns", "fast delivery", and "easy upkeep and repair".

They don't change anything for warranty, and they don't necessarily provide the biggest selection.

So I think best price is the only dimension that dealers could be worse at, but at the same time, you can often negotiate paying below MSRP with a dealer. I guess we're assuming most of the time they take a premium, but it's hard to predict what the prices would be if dealers didn't exist, would they be lower? By how much? Maybe they'd be higher?

The only thing about online orders that is pretty sure is convenience, you can buy a car in your bed and pyjamas, no need to talk to anyone, browse online and purchase, car arrives at your door.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#172
post #85

Earlier quoted context omitted.

>That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? the only thing I can think to say is that they are still a convenient repair facility, Tesla is fairly notorious for slow turn-around for repair.[0] I think a nice middle-ground would be the conversion of dealerships into showrooms/receiving-centers/repair facilities -- oust the sales porti…

I’ll second this from a privileged position. I own a late model Land Rover, and if I take it down to the dealer to solve something, they treat me very well and put me in a very nice lounge while I wait. It’s a first class experience. I don’t think I’d get as nice attention from a non-luxury dealer though.

I feel like any repair at the dealership costs at least 50% more than if you go to another establishment. Does that ring true to anyone else?

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#174
post #123

Earlier quoted context omitted.

There is little reason to think moving to direct sales will help anyone local, is there? I'm now convinced it is a bad idea. But I don't see it being good for local at all.

The manufacturer can set the invoice price at whatever they want already. Dealerships are only negotiating their piece of the pie, they aren't actually able to alter the core price of the vehicle. The market/competition determines what a manufacturer charges, the dealerships just obfuscate the exact figure. So I agree with the other commentor, they exist to extract local money, to make a few locals rich, the manufact…

Sorta. Most of the big names already make more with financing than they do from the car.

Cars are odd. Shipping is not cheap on them. And will never be cheap. If there is not some contractual obligation to ship inventory closer to consumers, I see little reason to think prices won't go up in a market that is dominated by direct sales.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#175

Earlier quoted context omitted.

Absolutely: dealers make the car buying experience terrible and expensive. Good riddance to that scum of an industry.

Wait till you deal with real estate agents, or any middle man.

Plenty of people rooting for their demise, too.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#176
post #85
post #39

A lot has been said about the dealership model in the last few years, and the almost universal consensus is that it is an unnecessary and predatory industry and all auto makers should just sell cars directly like Tesla does. That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? What would we lose if we got rid of every dealership? If there is t…

>That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? the only thing I can think to say is that they are still a convenient repair facility, Tesla is fairly notorious for slow turn-around for repair.[0] I think a nice middle-ground would be the conversion of dealerships into showrooms/receiving-centers/repair facilities -- oust the sales porti…

All manufacturers can suffer from poor repair times, not only Tesla. Especially these days.

I waited six months for a brake booster replacement in my Audi SQ5 as it sat in the service center. They did give me a loaner the whole time though...

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#177
post #27

Earlier quoted context omitted.

> Tesla may not be the future of EVs Based on what metric? I have a hard time looking at Tesla's sales, revenue, profit, production capacity growth and not thinking they will continue to be a leader in EVs far into the future.

I agree with the OP, and: There's no hatchback, mini, SUV, or truck models available yet... And it feels like Tesla is even further behind in these areas because they are not giving any roadmap details (that I've heard of), while other companies have offerings available now. I hope Tesla can remain a market disruption and continue to push people to electric, but they currently are a one trick pony (which isn't a bad…

Tesla's roadmap is that they're growing > 50%/year as long as their current product line remains hot.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#178
The dealer lobby is extremely powerful. Here in Michigan they give to both parties. When they wanted to stop Tesla from having showrooms in the state they got a bipartisan bill passed at 2 am!

Just was talking to someone today from Ford and chatted about that story. I said how much are you going to pay the dealer for every EV sold in their territory? He said nothing like that has been in the press. I teased him that's not exactly a denial. Are they going to be paid something to have EV's in the showroom or available for test drives? I was told you will have to wait and see.

Dealers aren't going to need the amount of real estate they've got now. Dealers make the most money from service, used cars and finally new car sales. I have noticed that some dealers have made the investment to service EV's which includes training and a minimum of two charging stations.

But some dealers have chosen not to do so. I would imagine the dealers not moving to service EV's are at some point in the future going to take a buyout and close their dealership, but that's just a guess.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#179
post #127

Earlier quoted context omitted.

When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one. It's not that I enjoy haggling with car salesmen, walking out the door and getting hunted down in the parking lot like an animal... I don't... in fact I hate it. But at the end of the day I get a deal I'm satisfied and comfortable with - and it's always below MSRP - far below. I think what we're seeing here is a combinat…

> When I see "No Haggle, Fixed-Price, Online Only", I think "Rip Off", and I can't be the only one. Since I'll know a fair price of the vehicle before I run across that, I can determine if it is a "ripe off" or a fair market price, with far less hassle/wasted time. I'd always buy from a no haggle dealership if the price was competitive (and my last vehicle purchase was exactly that, it was +-$1K from normal price bas…

The problem arises when there is no other reference price to compare to. By only offering 1st party sales, and only on their website - Ford sets the reference price. So there will be no comparisons available... and gradually cars will get more expensive because they can and people will pay it.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#180

I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.

I think you’re drastically underestimating how immensely popular the Ford F-150 is. Every single person who wants a truck knows about the F-150 and I’d wager the vast majority who may purchase an EV know about the F-150 Lightning or will find out as they start hitting the streets and they see them in parking lots and at stoplights.

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