Earlier quoted context omitted.
Several (most?) brands do this. Do you know of a brand that definitely does not?
It's an almost universal practice now for consumer SSDs. Intel's consumer SSD product line was the last one where I was pretty sure they weren't doing this. Companies want to build product identities that can last for more than a year, but also want to be able to react to changes in the supply chain. Fixed BOM guarantees really aren't viable in this product segment, but you can often get such assurances in the enterp…
A fixed product identity for something that materially changes would best be described as a form of fraud, and it is unfortunate that sort of deception is business as usual in too many places.