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Twitter misses ad revenue and user growth estimates

reuters.com

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Re: Twitter misses ad revenue and user growth estimates

#171

Post by meerita »

ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

What killed me it was Twitter killing developers apis: no more interesting apps than theirs. It sucks big time. They're also screwing the chronology, sometimes you get the latest tweets (most interesting) and sometimes they switch you to Recommended, which, normally, it sucks. Let me browse chronologically as it was in the old days.

Re: Twitter misses ad revenue and user growth estimates

#172

Post by mrweasel »

Dma54rhs wrote: post #168
TylerE wrote: post #130

So, I guess it turns out that buying user engagement isn't really worthwhile if you have no monetization strategy (that doesn't make all those users angry)?

They have ads but not even nearly is the tech on par with Facebook or Google. Difficult to understand how they are doing so poor when the media and politicians are the ones holding this simple platform on float like a baby.

There aren’t many companies with a need to target journalist and politicians for a profit… well there is but Twitter ads are a little to obvious.

Twitter has a pretty large userbase, but I think it’s the wrong demographics for consumer ads.

Re: Twitter misses ad revenue and user growth estimates

#173

Post by deepsun »

ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

Do they need to do anything? The product just works, pays their bills, why should everyone jump off pants trying to squeeze as much money from their product as possible?

Re: Twitter misses ad revenue and user growth estimates

#174

Post by [deleted] »

ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

[deleted]

Re: Twitter misses ad revenue and user growth estimates

#175

Post by shmatt »

teddyh wrote: post #137
cronix wrote: post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

> my account locked up and said there was "suspicious activity" and if I wanted to continue I needed to supply my phone number. I have repeatedly heard it said that Twitter does this for every single new account as a matter of course. Twitter wants your phone number, but don’t want you to bounce right at registration.

I would guess it started as a reaction to the many botnets used by companies and countries trying to maximize certain opinions

On top of the phone number, they also go through purges seemingly once a year, getting rid of up to a million accounts a day. That also doesn't fair well with giving the stock market raw numbers

Re: Twitter misses ad revenue and user growth estimates

#176

Post by ghaff »

kilroy123 wrote: post #139

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

At least for B2B, LinkedIn (and paid search) is mostly where it's at.

Re: Twitter misses ad revenue and user growth estimates

#177

Post by delecti »

ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

I'm amused at you questioning what they've been doing all this time, and then giving instructions to avoid seeing what they've been doing all this time.

I don't like those things in my timeline either, but that's your answer. Also those annoying voice chatrooms and their lame attempt at stories.

Re: Twitter misses ad revenue and user growth estimates

#178

Post by atorodius »

meerita wrote: post #171
ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

What killed me it was Twitter killing developers apis: no more interesting apps than theirs. It sucks big time. They're also screwing the chronology, sometimes you get the latest tweets (most interesting) and sometimes they switch you to Recommended, which, normally, it sucks. Let me browse chronologically as it was in the old days.

I recently wondered about this, from another angle. In a way it was "weird" that they had an API, given our times. I.e., it was different: imagine if FB/Instagram/WhatsApp had an API. (I think it would be awesome, but it puts into perspective that it was weird that they had one imo)

Re: Twitter misses ad revenue and user growth estimates

#179

Post by zht »

cheriot wrote: post #169

I wonder if Jack's new company will see a similar stagnation. Square is getting beat by Clover while the CEO is focused on blockchain.

in what way is square being beat by clover? was square in some way doing better than cover at one point and is no longer doing so?

Re: Twitter misses ad revenue and user growth estimates

#180

Post by lordnacho »

ProfessorLayton wrote: post #160

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

One could argue they filled out their niche. Took the VC money, made the thing global, does what it says on the tin. The world now has a broadcast-short-messages service that can be used by people to reach their audience.

Unfortunately that's not enough, since these tech firms tend to be priced to eat the whole planet, thus requiring a lot more than going global with a little thing that works.

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