...with only a 13% share of units. That is, all other vendors together sold 87% of units, but earned only a combined 25% of industry-wide profit. The vast majority of those other vendors are companies headquartered in Asian countries with a long history of promoting market share, access to information, and knowledge transfer at the expense of short-term profit. They might be making less money willingly to grow/mainta…
Apple is a marketing and tech company, and they're good at keeping prices up.
Both of them think they are doing better in the long-term.
There is no notion of 'sharing' etc. among the low cost competitors, if they could use some kind of IP-rights to hold out their competitors, they would.
That said, it should be noted that 'making stuff' is still where the bulk of the money is, even if it's not raw surplus.