I'm hoping for a sort of community revolt where most popular pieces of software that serve http, and most popular websites send back the "Permissions-Policy: interest-cohort=()" header as a default setting. I know Github did this, hoping others will follow.
Ad tech firms test ways to connect Google’s FLoC to other data
171–180 of 227 posts
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#172Earlier quoted context omitted.
Bonus points if you make the preferences page a dungeon that users have to navigate with twisted meanings and options that work counter to the user's actual preferences.
Critical hit if the preferences page has toggles that actually don't toggle, and just remain "on". This tracking data sent to a third part is certainly crucial in development of a website.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#173Earlier quoted context omitted.
Why do you want to disable it? Isn't it nice to see ads that are interesting and useful to you rather than looking at some useless ads you're not interested in?
The issue is buried in the premise of the question. “ If you’re going to see an ad regardless , would you rather it be relevant to you or not?” The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.” You know the cheeky “you won’t see fewer ads, they’ll ju…
There's a huge amount of content that people are just not willing to pay for, but would gladly view ads. You may be willing to pay for Youtube Premium and Twitch Plus or whatever, but the vast majority of people do not.
Do I feel like I'm a horrible person because I help make websites more money so they can stay in business? Heck no. It's the only reason 90% of these sites are able to exist in the first place.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#174Earlier quoted context omitted.
Why do you want to disable it? Isn't it nice to see ads that are interesting and useful to you rather than looking at some useless ads you're not interested in?
The issue is buried in the premise of the question. “ If you’re going to see an ad regardless , would you rather it be relevant to you or not?” The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.” You know the cheeky “you won’t see fewer ads, they’ll ju…
Good point. Netflix replaced cable for a reason. People can stomach ads up to a point but I don't think anyone likes them.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#175I'm hoping for a sort of community revolt where most popular pieces of software that serve http, and most popular websites send back the "Permissions-Policy: interest-cohort=()" header as a default setting. I know Github did this, hoping others will follow.
Could a browser extension do this for every single request?
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#176Earlier quoted context omitted.
Why do you want to disable it? Isn't it nice to see ads that are interesting and useful to you rather than looking at some useless ads you're not interested in?
The issue is buried in the premise of the question. “ If you’re going to see an ad regardless , would you rather it be relevant to you or not?” The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.” You know the cheeky “you won’t see fewer ads, they’ll ju…
You can only hope that whatever marketers would do instead to promote their stuff is less annoying or damaging. I have my doubts.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#177Ads by themselves aren't bad and neither is personalization. These methods of monetizing content have led to the huge surge of interest, talent and capital into Software Engineering companies and has arguably funded some of the most remarkable technological advancements of the past two decades or longer if you consider all the things that have come out of research projects in companies with primarily an advertising business model.
There are certainly valid criticisms of personalized advertising and personally, i believe there is too much concentration of power in the market.
However, i'd love to hear intelligent peoples perspectives here on how we preserve this wildly successful business model while tackling the abusive parts? If tomorrow the consequences of these restrictions by platform owners such as Apple or Google end up concentrating more of the power within the walls of the largest players, we're simply trading one set of problems for a much larger set.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#178FLoC as a source of fingerprinting bits has been an issue in W3C discussions of the project. https://github.com/WICG/floc/issues/69 As a fingerprinting surface FLoC has similar properties to the Battery Status API -- not stable for the same user over long intervals, but can be used to help match pageviews from different domains that were close in time. https://www.schneier.com/blog/archives/2016/11/firefox_remov...
Imagine sites like facebook, reddit, and google themselves who have more monthly users than the FLoC ID has bits to count. Imagine they store each result for a given user, and assume that, with high probability, when that value changes it is fairly adjacent to the old value. Now, you build a graph database of IDs and their relations. Finally, you link it all to users' profile metadata. You can build statistical distr…
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#179Earlier quoted context omitted.
The issue is buried in the premise of the question. “ If you’re going to see an ad regardless , would you rather it be relevant to you or not?” The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.” You know the cheeky “you won’t see fewer ads, they’ll ju…
There's two sides to the equation though (I work on Supply Side ad tech). There's a huge amount of content that people are just not willing to pay for, but would gladly view ads. You may be willing to pay for Youtube Premium and Twitch Plus or whatever, but the vast majority of people do not. Do I feel like I'm a horrible person because I help make websites more money so they can stay in business? Heck no. It's the o…
If you have a service like YouTube that provides so much value and is such an economic multuplier that we can't possibly imagine society existing without it then why don't we just pay for it? The fact that we have no system to fund public goods that aren't ads and taxes is a huge failing. You're basically just describing a tax system that is paid in consumerism which sucks because it's inherently regressive.
If you have a product which is genuinely useful to hundreds of millions of people but that the value only materializes when it's available for 'free' to everyone then we should have ways of getting you funded that isn't attention or convincing individuals to pay you a subscription fee.
You're hitting on an important economic function that ads are currently doing but then twisting it around and saying that there's possibility for anything but ads to perform that function.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#180I might be missing something, but wasn't it part of the plan? Of course the goal was to offload the actual interpretation of the FLoC id to third-parties, as FLoC id themselves do not have any semantic signification. Not saying this is ok, but this was the plan from the beginning, being able to offload responsability far from Google. This article[1] actually shows what it's like for an advertiser. [1] : https://cafem…
Part of the plan but not part of Google’s consumer-oriented hype for it. Google has intentionally declined to state the fingerprint-joining and dollar impact to third parties because it would detract from the (already specious) message that FLoC improves privacy. Perhaps during some anti-trust hearings in the future we’ll see internal emails that detail how much $$ Google estimated that FLoC would take away from othe…
Could you walk through your ideas of the incentives here? I'm curious because while I like the idea of FLoC in general, Google is the last company I trust with this. Moreover there are a lot of details (such as cohort sizes) that could have the potential to mask identity and align incentives, but has been underspecified by Google so far.