I think Wal*Mart has an image problem. I’ve gone into their stores. Their stock assortment isn’t bad compared to the competition. In fact, aside from Whole Foods on the organic/bio side of things, they measure up very well and better compared to their competition. They are more of a hypermart where you can do one stop shopping ala Carrefour. The issues I see are: very drab color palette. Working class shoppers. Sure,…
When I was very young, I liked talking to my dad about possible business ideas and how to make millions of dollars so I could buy a castle for our family to live in when I grew up (yeah, yeah, I was a kid). One evening, after proposing yet another crazy idea (I can't for the life of me remember what it was), my dad sat me down and asked me which kind of customer I thought Walmart would prefer to have: 1 customer that spends $100 or 100 customers that spend $1. I naively answered "The $100 customer, because it's a guaranteed higher amount!" He corrected me, saying that they'd prefer 100x $1 customers for two reasons: 1) there will always be a market for them and 2) it's less detrimental to lose a customer when each one pays $1 than it is to lose your only customer.
I don't think attracting the average Joe instead of the elitist is a bug, it's a feature.