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In 2020, two thirds of Google searches ended without a click

sparktoro.com

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Re: In 2020, two thirds of Google searches ended without a click

#171
post #54

Earlier quoted context omitted.

I used to do that until I realized on Mac, I can just cmd-spacebar to do Spotlight search and type my equation in there.

I don’t have a Mac. Does Spotlight handle units as well as Google does? Also, doing the calculation in Google is handy because it’s easy to share in a modifiable way.

Spotlight handles the majority of unit conversions and quick calculations that Google can do. I think it is, or was, powered by Wolfram Alpha.

Re: In 2020, two thirds of Google searches ended without a click

#173
post #124

Earlier quoted context omitted.

For pretty much any product or review related search I just do " reddit" and then scour the somewhat up voted posts for information. Have to deal with tons of dead links though for any post older than a couple of years. The Web really seems like it's an awful place. The original dream of hyper links is really dead. It's all about jumping from walled garden to walled garden through tricks and luck.

and reddit has gotten much less useful with all their push for login and using their app...

This in no way absolves their god awful mobile experience but if you're logged into Reddit with the new UI turned off or use the Old Reddit Redirect add-on it's basically as if nothing on Reddit changed since 2011.

Re: In 2020, two thirds of Google searches ended without a click

#174
post #157

Earlier quoted context omitted.

> I really miss Forum search in Google. You may find this useful: https://boardreader.com/

This is awesome, how did I not know it existed. Thank you!

Always happy to help!

I try to "collect" search engines, so I'm always interested in finding more/sharing the ones I've found.

Re: In 2020, two thirds of Google searches ended without a click

#175
post #134

Earlier quoted context omitted.

In my experience, "Google Instant Answers" are more often than not factually incorrect. It makes me queasy every time I see that... it speaks volumes that's so much more important to them that they keep you on the page that they'd rather give you wrong information than let you go.

A classic example is the instant answer to "who invented running?"

What I find entertaining is that while answers may be wrong, you can see from the question statement and the returned sample text that it is working perfectly in a mechanical sense. The parsing of the question is correct, the searching works, and so does the ranking. But at the end of the day, it is just applied NLP at a large scale, not AGI, so it doesn't know that it is returning a wrong answer. It doesn't know anything at all!

Re: In 2020, two thirds of Google searches ended without a click

#176

Earlier quoted context omitted.

When I search Google now I mostly get spam. “Product vs. Product” -> list of spam websites that just show them side by side with ads. “Product Review” -> same as above, spam. “Product referral code” -> sites with spam and no codes. Interesting web content is in Reddit (and youtube), Google exists as a tool to search Reddit since the “new” Reddit site is awful. Programming questions are mostly stack overflow, but occa…

I have a cat that is always ravenous for anything edible, even if it's not exactly typical cat fare, e.g., my leftover salad, berries, etc. Trying to search for "can cats eat X" after he manages to get a few sneaky morsels is almost pointless. There are so many spammy sites for every value of X, and I have no idea if it's a sophisticated problem to systematically exclude this type of useless content, but Google's top…

Yep, this is Content Marketing. People use SEO tools to gauge how good a blog post is going to rank, and the current sweet spot seems to be around 1000 words, so they end up filling it with fluff. Some of those are even machine generated.

The answer to the "can cats eat X", of course, can't be at the beginning or at the end. The reason is that the user must stay a long time and read the text, otherwise Google punishes the website for having a more than acceptable "bounce rate".

Putting the answer in the title (what has been dubbed "Anti-clickbait") also makes the site "less clickable" and will make it drop from the results. Trust me, I tried.

This is why we can't have nice things.

Re: In 2020, two thirds of Google searches ended without a click

#177

Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional. There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic…

It's infuriating when Google prefers the documents that ignore some of my keywords even when there are plainly pages that include them all. I get the sense that there's an over-weighting of broad semantic match, to the detriment of lexical match, in their current ML model, whatever form it is now. It's harming quality for a segment of technical users like ourselves but might be "better" in the aggregate over all users, according to at least some of their internal quality metrics.

Back in the 90s, search engines were driven largely by sparse vector representations of the documents such as TF IDF vectors before latent semantic indexing, topic modeling, and other dense vector representations like sentence embeddings entered the fray (not to mention non-content features that use the web graph, click stream, etc.). A lot of NLP applications use a mix of dense and sparse features but it's hard to get the balance right in a way that works for all inputs. Google's pendulum has swung too far in the "dense" direction, as it certainly seems "dense" a lot more often lately!

Re: In 2020, two thirds of Google searches ended without a click

#178
I think the issue here is really simple. Google has learned that it is more profitable to infer the intent of a query & tell people what to think up front based upon a carefully crafted set of advertiser criteria. It is difficult to appease your paying customers when you give the non-paying customers direct access to the most likely match for their query and allow them to draw their own conclusions from the information.

Put differently, there is a conflict of interest inherent in the very nature of Google's business. It can only become a steeper death spiral from here if the motive continues to be profit above all else.

Re: In 2020, two thirds of Google searches ended without a click

#179

Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional. There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic…

When I search Google now I mostly get spam. “Product vs. Product” -> list of spam websites that just show them side by side with ads. “Product Review” -> same as above, spam. “Product referral code” -> sites with spam and no codes. Interesting web content is in Reddit (and youtube), Google exists as a tool to search Reddit since the “new” Reddit site is awful. Programming questions are mostly stack overflow, but occa…

What really astonish me is they sometimes give me straight up malvertising fake domains, like “general--info. xyz” second or third from topmost these days! wtf.

Re: In 2020, two thirds of Google searches ended without a click

#180
This is what Google has been trying to do, right? As they keep scraping more and more information out of the sites that they index and then provide thumbnail answers in the results page, there's no reason to click on anything.

If I google for the weather in Chicago, I'm not going to click on a link to weather.com for it, because the seven day forecast is right there.

If I google for information about a person, Google scrapes Wikipedia and puts that right in the results page sidebar.

Flight information, bus schedules, anything that looks like a calculation, a whole bevy of other things, Google just preempts any results and shows inline at the top of the search page. Why would you click through to anything?

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