I have to agree with the Chronicle's basic point which is that Microsoft has talked about "cloud computing" for a long time and not delivered anything. Even a bad anything. Its a very good example of the Innovator's Dilemma [1] in action, you've got some smart folks who see a future problem, and start creating interesting technology and vision around that problem, and then the reality that the company doesn't "need"…
Your profile says you work for Blekko, and in a senior enough position that I'm going to assume you're not naive enough to actually believe this. Startups are every bit as capable as risk aversion as BigCos, albeit for different reasons. At BigCos, it's sheer organizational inertia you have to deal with. At startups, you have the exact opposite problem: "We're so new and unestablished that we just can't afford to take that kind of risk".
Humans are, as a general rule, afraid of risk.