Call me cynical but more regulation like this only serves to further entrench the existing (quasi-)monopolies by increasing the barriers for new entrants. Especially the focus on "illegal" content and political advertising only (as opposed to, say, advertising as such) makes it appear not as an attempt to improve the situation in general, but rather to carve a bigger slice of the extant lucrative pie for certain inte…
Have you actually read the proposals?
I don't mean that in a snarky way, but you're never going to be able to figure that out from a couple of lines in a wire report.
For instance: it's not mentioned in this article, but the proposals add extra conditions on Very Large Online Platforms (VLOPs) which wouldn't apply to smaller entities. The definition of a VLOP would be one that reaches > 10% of the entire EU population (~45 million).
>The implementation deadline seems excessively long to me. A lot can change within this timeframe, rendering the laws obsolete before they even come into force.
It's not like this is now law and the EU will be sitting around for 2 years. The DSM and DMA are just legislative proposals which need to be considered (and almost certainly amended) by the European Parliament and the Council of the EU before they can become law.
Large, impactful legislation shouldn't just be plonked on the statute book by the executive.