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Google Maps' Moat Is Evaporating

joemorrison.substack.com

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Re: Google Maps' Moat Is Evaporating

#172

Earlier quoted context omitted.

Is Google Maps an example of this? I think it's very clearly an app which dominated the market by offering best-in-class service for untenable prices (Maps API used to be free for developers up to an absurd amount) and is adding monetization elements now that it dominates the market. That's every VC's dream isn't it?

Yes, of course, except that the decision-making has shifted towards priorities that do not benefit the customer, though they used to. I have no interest in seeing where the nearest McDonalds is, unless I search for it. POI markers for places I need to go (via bookings/appointments) are good, but POIs for places I have never been are bad. For whatever reason I can never see the street name I want to see anymore. Betwe…

> For whatever reason I can never see the street name I want to see anymore.

It's been this way for years, and it's my #1 gripe with Maps. It's particularly bad in a dense grid like NYC, where some streets only appear for a block or two. If Maps doesn't decide to print the name on that block...I guess I'm not allowed to know what street that is?

Re: Google Maps' Moat Is Evaporating

#173
I worked at a company that heavily used the maps API in 2018. The 1,400% price hike really was an eye opener. It wasn't just the money involved, which was large, but the fact that it came so suddenly and with so much magnitude.

Google's choice to bump these prices made me realize that they could do the same thing with their compute cloud pricing or other APIs, again with little notice. That, in turn, led to the realization that we needed to remove our reliance on Google's entire stack, and quickly, or we'd be in a terrible bargaining position later.

This one choice by the maps team likely cost Google significantly in the medium to long term, if any other companies realized the same things we did.

Re: Google Maps' Moat Is Evaporating

#174
post #112

Earlier quoted context omitted.

Google wants to control all the ways people search the web so that they don't have to share profits and so that a competitor can't emerge. That's why we have Maps (location), Android (mobile), Home & Assistant (voice), and Chrome (URL bar).

GMail and whatever their chat is called this week (social), Daydream (VR/AR).

Gmail isn’t there because they want to search your email. It’s there because they want you to sign in.

Re: Google Maps' Moat Is Evaporating

#175

I really want to use Apple Maps full time on my iPhone, just because of how much clutter Google Maps has accumulated on the screen. If anything tells me Google is losing the ability to innovate it's the newly added pill buttons for pre-set searches and branded POIs on the map. I remember when this was added to MapQuest circa 2010, and was the transition from trying to have an excellent mapping experience to just addi…

To me, Apple Maps still doesn't feel as good for searching obscure things as Google Maps did 5 years ago, but neither does Google Maps.

An example: I recently searched for "photography repair" in my area and Apple gave me film developing places and local event photographers, Google gave me (I kid you not, first result) McDonalds and Best Buy. The latter I can understand, they sell photography equipment and they do repair things (I don't think photo gear?..) but McD? McD pin is also always visible in Google Maps for me now.

Neither result set was helpful, though I guess that's because what I was looking for probably doesn't even exist in the area. Apples results were more useful, I could at least call those places and ask for advice and they're local businesses. Google on the other hand was just irrelevant paid advertising basically. They are regressing.

I should say too I've been trying to main Apple Maps for 5 years and it has gotten a lot better as a mapping/navigation tool, it has been my main navigator for 3 years but I still bounce to Google for search variety.

Re: Google Maps' Moat Is Evaporating

#178

I really want to use Apple Maps full time on my iPhone, just because of how much clutter Google Maps has accumulated on the screen. If anything tells me Google is losing the ability to innovate it's the newly added pill buttons for pre-set searches and branded POIs on the map. I remember when this was added to MapQuest circa 2010, and was the transition from trying to have an excellent mapping experience to just addi…

To me, Apple Maps still doesn't feel as good for searching obscure things as Google Maps did 5 years ago, but neither does Google Maps. An example: I recently searched for "photography repair" in my area and Apple gave me film developing places and local event photographers, Google gave me (I kid you not, first result) McDonalds and Best Buy. The latter I can understand, they sell photography equipment and they do re…

With Google Maps I will know about a Maverik gas station that is on my route that I know I want to stop at. I'll search for it "along my route" and I get a bunch of other gas stations that I don't want.

I suspect they are prioritizing the other gas station brands because they paid for preference, and selected "Maverik" as one of their keywords, but the impact to me is that the exact thing I searched for doesn't come up even though I know it's there because I've stopped there before.

If somebody gives me a simple maps product algorithm that just shows me what I'm asking for without preferencing paid people using key words and I'll likely switch. I've loved Google for many years but they are getting much worse.

Re: Google Maps' Moat Is Evaporating

#179
post #167

Earlier quoted context omitted.

Since they added biking directions in the city I live, I've managed to switch to Apple Maps full-time! Just recently completed a cross country drive with only Apple maps - works really well. Of course now I've locked myself even further into the Apple's ecosystem, but at least my maps are smooth and minimal for now...

Apple’s approach to cycling directions is second rate IMHO. It’s only available in certain media city locations. If you stray out of those areas you’re out of luck. Basically Apple seem more interested in rolling this out as a tick box item for journalists than helping me get to work. This tells me that Apple is not serious about its Maps app.

I see it as then wanting to do it right through curation. Contrast that with Google where they just throw ML at everything.

Re: Google Maps' Moat Is Evaporating

#180

I really want to use Apple Maps full time on my iPhone, just because of how much clutter Google Maps has accumulated on the screen. If anything tells me Google is losing the ability to innovate it's the newly added pill buttons for pre-set searches and branded POIs on the map. I remember when this was added to MapQuest circa 2010, and was the transition from trying to have an excellent mapping experience to just addi…

To me, Apple Maps still doesn't feel as good for searching obscure things as Google Maps did 5 years ago, but neither does Google Maps. An example: I recently searched for "photography repair" in my area and Apple gave me film developing places and local event photographers, Google gave me (I kid you not, first result) McDonalds and Best Buy. The latter I can understand, they sell photography equipment and they do re…

I agree, I’ve often found smaller or less “online” businesses (e.g. a local car stereo shop) on Google that Maps doesn’t surface. But I usually just search for these in a browser anyway, and open Maps when I actually want to navigate there.
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