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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

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Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#171

Don’t people write and listen to entire albums anymore? When I listen to music, I almost always listen to entire albums, not individual songs.

I do.

But I think you'll find most folks who do are older and/or fans of specific genres. A lot of acts in some genres don't release "albums" like you're thinking of anymore.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#172
post #81
post #12

Earlier quoted context omitted.

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

>> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. > Man, that's depressing. If the CEO of an open-source company said, "Software isn't our product, software is our marketing", would you feel the same way?

Music isn't functional...

But then look at games - companies release X games yearly or rely heavily on fans.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#173

Earlier quoted context omitted.

Music is different from software in my mind. Software, with rare exceptions, is solving a problem—music is not.

I would disagree. I would instead phrase it as "addressing a need", and with that phrasing, I don't see a clear distinction between software and music.

by that logic, breathing and eating would also fall into this category, as would literally any action taken by a living thing.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#174
post #44

Obviously the guy knows nothing about creativity and art. It takes time to grow as a person and cultivate new ideas. It may not be possible to do that if you don't get in and out of whatever it is you're doing. Imagine telling Hemingway he has to release a new blog post every week instead of a book every couple of years.

Isn't that how Dickens wrote at least one classic novel? The history of creative endeavors if rife with short deadlines.

> The history of creative endeavors if rife with short deadlines.

Yes totally, but my point was not so much about the time spent doing the thing as the pauses in between.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#175
I used to hunt for music and movies. I was an enthusiastic movie and music fan. But these days, I mostly give up. I listen to underground/indie artists and some classical music. I ignore popular music and movies, especially those promoted on big platforms like Spotify.

It's sad that many talented artists are brainwashed by these big platforms. They chase after big money. They don't produce anything original.

I think the same thing is happening to software.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#177
post #44

Obviously the guy knows nothing about creativity and art. It takes time to grow as a person and cultivate new ideas. It may not be possible to do that if you don't get in and out of whatever it is you're doing. Imagine telling Hemingway he has to release a new blog post every week instead of a book every couple of years.

Spotify is not for putting out art, it's for generating buzz about your art so you can get paid for it later. If your goal is the best art you can produce, then perhaps Spotify and that roller coaster isn't what you should care about. If you want to good art while also also getting a lot of buzz so you can make money or be popular, then you need to deal with market forces, just like everyone always has. Different art…

> Spotify is not for putting out art, it's for generating buzz about your art so you can get paid for it later. If your goal is the best art you can produce, then perhaps Spotify and that roller coaster isn't what you should care about.

And how exactly will people get paid, when Spotify (and other streaming services) have effectively replaced album sales?

This is just the same tired old "exposure" argument.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#178

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product.

In case anyone is wondering why all pop music sounds the same.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#179
post #21

Earlier quoted context omitted.

Let's be honest. The amount Spotify/Pandora/et al pay the majority of musicians per stream is far more than they'd make selling CD's. The overwhelming majority of music is unknown, has few fans, and will never "go platinum" nor sell out stadiums - ie, most musicians are not Taylor Swift. For all those artists... access to millions of potential listeners from around the world is an amazing advancement. The number of a…

This might be true if Spotify's monetization was distributed fairly, but instead it's basically redistributive to the biggest players. In short, instead of splitting a person's premium payment equally among all the artists they listened to, it's split among all artists on the platform. E.g. if Lady Gaga is 2% of all Spotify plays in a month, they get 2% of the money, even if you personally didn't listen to Lady Gaga…

It’s actually even MORE weighted in favor of major label artists like Lady Gaga, thanks to special deals between the big majors and Spotify. My numbers aren’t exact here, but this is the principle of the deal - let’s say Lady Gaga gets 2% of streams and random indie artist gets 2% of streams - because of the deals, Lady Gaga’s music gets paid out 2.5% of the pot and the indie gets 1.5% of it.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#180

Earlier quoted context omitted.

Music is different from software in my mind. Software, with rare exceptions, is solving a problem—music is not.

I would disagree. I would instead phrase it as "addressing a need", and with that phrasing, I don't see a clear distinction between software and music.

That is really diluting the difference between art and software, so much so that it's almost comical.

I define art as the exploration of emotional expression, and software simply does not fit into that category except in the cases of using software as a tool or mechanism in the exploration.

The "need" in creating art is often described by artists in that the act of creation is fulfilling an internal need. Writers, musicians, etc. often describe their works as pouring out of them, almost by necessity. This is rarely the case for software and engineering products which seek to fulfill an external need. Software, like engineering, seeks to solve problems. Art can but does not in general.

I personally find it mindblowing and a bit disturbing that I see people in this thread equating software to art. It's a bit disrespectful and elitist to claim that they're the same. Artist make pennies and are being forced by market dynamics to change their expression to merely survive. Meanwhile, software engineers make six figures and retire early playing a game of connect the dots. It's flippant to those artists who struggle for years and years in the hopes of even a modicum of support or recognition and live on pennies.

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