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Zuckerberg: advertisers will be back to Facebook 'soon enough'

bbc.com

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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#171

Post by luckylion »

paulgb wrote: post #80
the_unknown wrote: post #32

And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice. > On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020 > https://colorofchange.org/stop-hate-for-profit/

That's actually very well played. You know that companies want to hit pause because of lower sales and less consumer confidence, so you give them an easy out that will look like a moral stance, and you wisely limit the duration so that nobody feels too committed and can return to business as usual if Covid-19-related slow downs come to an end by the end of July.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#173

Post by dang »

product50 wrote: post #23
shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

You honestly have no idea how advertising works. So keep your interpretation to yourself. Social media advertising works. You don't build a $70B empire if there is no ROI. Please stop being so ignorant and take time to understand why performance advertisers and small businesses adore Facebook.

Yikes, personal attacks will get you banned here. Please make your substantive points without any of that. If you know more than others, don't attack them—share some of what you know. Even if they don't learn from it, the rest of us will, and then you'll have made a positive contribution instead of a destructive one.

https://news.ycombinator.com/newsguidelines.html

Edit: we've had to warn you many times over the years, and it looks like you've continued to break the rules (e.g. https://news.ycombinator.com/item?id=23298011, which I would certainly have replied to if I'd seen it). Would you mind reviewing https://news.ycombinator.com/newsguidelines.html and taking the spirit of this site more to heart? It's really not ok to attack others like this on HN.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#174

Post by kevin_thibedeau »

higglydiggly wrote: post #57
mhoad wrote: post #21

On a related note I just saw someone on Twitter mentioning this report that was just released that does a real deep dive into how the problems associated with hate speech have played out on the ground in India. [1] It's grim reading and I think it is a huge slap in the face to that ridiculous corporate propaganda piece they released the other day saying that they don't profit from hate speech. I'd encourage people to…

This is pretty explicitly the type of speech that doesn't need protection by 1A. The absolutism of it is really an ideal that practically achieved would lead to some ugliness. But I'm wondering how this extends to banning conservatives, conspiracy theory pages, or even jokes? When is it going too far over the line, which is drawn at different points for different people/groups? Because my fear is the government doesn…

No speech on private platforms is protected. 99% of Americans just don't know how the constitution works.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#175

Post by newguy1234 »

gruglife wrote: post #2

It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.

Advertisers just go to where the eye balls are at. Facebook has a good moat but places like reddit and twitter don't. There are already clones for both twitter and reddit. Some communities have left reddit and started their own standalone communities. Often times these communities are so tight-knit that most of the users leave the original platform completely. Same story for twitter. People are moving to a new platform called parler.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#176

Post by globular-toast »

devalgo wrote: post #127
zelphirkalt wrote: post #107

Such a statement shows, that he still has learned nothing, specifically not responsibility. For Zuckerberg it needs to financially hurt, in order to cause ethical decisions. Well, such kind of statement will hopefully also prolong the boykott, because no one will want to seem like the beaten dog, beaten. ack into line. Hopefully the boykott will even increase.

>For Zuckerberg it needs to financially hurt, in order to cause ethical decisions. Hasn't he lost ~$6B in net worth because of this?

He hasn't really lost anything. Even if he was planning to liquidate all of his stock right now, and assuming he could sell it all at the current market rate, what do you think could really be bought for $6 billion? They are just numbers at this level. He hasn't lost anything tangible.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#178

Post by jasonv »

luckylion wrote: post #171
paulgb wrote: post #80

Earlier quoted context omitted.

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice. > On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020 > https://colorofchange.org/stop-hate-for-profit/

That's actually very well played. You know that companies want to hit pause because of lower sales and less consumer confidence, so you give them an easy out that will look like a moral stance, and you wisely limit the duration so that nobody feels too committed and can return to business as usual if Covid-19-related slow downs come to an end by the end of July.

Or, they could just stop the advertising because of budget issues.

Supporting the boycott may be unpopular with some demographics. So maybe, just maybe, there's something to it.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#179

Post by pikelet »

asdff wrote: post #142
philg_jr wrote: post #135

Earlier quoted context omitted.

Unfortunately, this model invites a lot of the "fly-by-night" type of companies offering products that may or may not have been thoroughly tested, but they know their target market may be easily manipulated through professional looking ads (eg young/naive people or people who don't know the wealth of data they give to FB to allow precision targeting). Just one example: Molekule

Another example: Allbirds. $90 for a shoe with the build quality of something $25 from the Target store brand, but since it has hip, minimalist adverts on instagram it's seen as a great product and very popular.

I've never tried them, but isn't the selling point that they use natural materials rather than cheap synthetics like something for $25 from Target?

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#180

Post by AngeloAnolin »

FB executives knows the numbers, and knows how to play them out. They also know how far reaching their platform is, and how well they are able to target the intended customers of the businesses.

They have also proven time and again that their targeted ads generate the results these businesses need. Pausing a month or two of ads does not hurt their bottom line. They could simply take a hit on those months and when these businesses go back, they could (again play the numbers) and charge more to recoup those losses.

The FB platform has grown so big that they know even if they lose one big business, the same could be replaced by 10 or 100 or even 1000 small businesses which will allow them to simply get the same amount being paid by the big companies.

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