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Why are tech companies making custom typefaces?

arun.is

171–180 of 205 posts

Re: Why are tech companies making custom typefaces?

#171
post #141

I have a (fair warning) rant here that is likely going to ding my HN karma, but here-goes. I work closely with design and I am consistently saddened by the state of the tech industry when design discussions pop up on HN. They almost always devolve into a cesspool of blanket criticism and rejection. "Those designers..." an HN commenter will inevitably say, "...all they care about is making things look pretty." Well, s…

Well said sir

Re: Why are tech companies making custom typefaces?

#172
post #41

Earlier quoted context omitted.

There are good looking open source fonts. So I don't think that's true.

Just a nitpick: open source does not mean free to use.

Aren't all online fonts "open source"? You have to let the user download the font to display it.

Re: Why are tech companies making custom typefaces?

#173
post #145

Earlier quoted context omitted.

Nimbus Sans was designed to be a complete lookalike for Helvetica. I'm not sure how they got away with it, except that the IP laws protecting fonts are rather weak. Besides, I don't think it's open source.

Nimbus Sans is not a lookalike for Helvetica, it is a Helvetica. The visual appearance of fonts is not copyrightable. And it's GPL'd.

What does it mean for a font to be GPL? Does it carry the license along into any project you use that font in?

Re: Why are tech companies making custom typefaces?

#174

Earlier quoted context omitted.

Nimbus Sans is not a lookalike for Helvetica, it is a Helvetica. The visual appearance of fonts is not copyrightable. And it's GPL'd.

What does it mean for a font to be GPL? Does it carry the license along into any project you use that font in?

The GPL version was produced to be included with Ghostscript, which itself is GPL, so that wasn't an issue. I'd be very wary of using it with any other project.

Re: Why are tech companies making custom typefaces?

#175
post #170
post #168

Earlier quoted context omitted.

Yes, it is annoying. However, it's not as bad as I thought it might be. Since the display is quite big in size, I generally use one window on each half of the display and I don't feel I'm really missing out on vertical space too much. The DPI is sufficiently high that I don't find the horizontal size too small either, which was certainly the case with half of a 1920×1200 display previously. On the other hand, it's su…

My main problem with 16:9 is how obscenely long they are. I use my monitors to do work, not watch movies, so I have a lot more need for vertical real-estate. Tilting them on their side doesn't help, because they're far too narrow that way.

Boy do I want to know what you feel about them ultrawide monitors

Re: Why are tech companies making custom typefaces?

#176

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

Yes, it's all so stylized that all these bold new bespoke fonts... all look the same.

Re: Why are tech companies making custom typefaces?

#177
post #96
post #35

Earlier quoted context omitted.

Wow, I didn't even realise Helvetica needed a licence. Nor that its pay per click: "When purchasing your digital ad license, you specify the number of impressions your campaign will require. If you’re uncertain how many impressions you will need, you can purchase a small allotment and true up at the end of the month." https://www.fonts.com/font/linotype/helvetica/licenses

This year I happen to work for a client that licenses all of their brand fonts. Licensed and pay-per-use fonts have easily and quickly worked their way up to the top 5 most agitating things to work with. - They track use by embedding a link to the third party font provider, which does a 302 redirect to a file on your server that requires revalidation every load. So while you host the actual file delivered to the clie…

> They track use by embedding a link to the third party font provider, which does a 302 redirect to a file on your server that requires revalidation every load.

GDPR, here we come!

> Automated bot traffic, whether benign, malicious, search engines, or anything at all, becomes very expensive. A flood of scrapers hitting your site shifts from a minor nuisance to a very big deal.

As they used to say on the chans: "Oh, exploitable!"

This would be a wonderful way to financially DDoS some organization you just don't like very much.

Re: Why are tech companies making custom typefaces?

#178

I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.

The article contains an image [1] showing several tech-company-funded fonts side-by-side. The fonts have some differences, but I'd have to agree with you the changes are so subtle it's hard to believe they resulted from an attempt to make a _radically_ new typeface. [1] https://www.arun.is/blog/custom-typefaces/unique_typefaces_m...

Short examples aren't indicative of how fonts look in longer text or even in different short lines (headings and such). It's a persistent problem when evaluating fonts on font sites: e.g. I can't try a longer text on Google Fonts.

Re: Why are tech companies making custom typefaces?

#179
post #119

You can tell how old a car is by the extra words on the back under the name. "Fuel injected"? 1980's or 1990's. "Hybrid"? 2000's or 2010's. Similarly, you can tell the era of computer software by what strange thing they decide they need to customize. We're in the era of "slight variants of Helvetica". (Nobody's asking for a Zapfino clone, strangely.) For whatever reason, fonts and logotypes are the axis on which ever…

Personally I think the problem is the over-use of analytics in page design. No one can compete on page design anymore because it doesn't convert well with focus groups or in A/B testing, so every page looks like a Bootstrap template. So they try to find SOMETHING that won't put up lower conversion numbers yet is slightly different so they can say their page is unique.

Good point. It's probably a design focus of companies because it's named, and self-contained. You can put "Font" on a schedule, and a budget, and an A/B test. Your programmers can't really complain that it makes any other task more complex. It's the holy grail of design: some pixie dust you can sprinkle on at the end, which impacts nothing but makes everything prettier.

If, say, physics-engine-based layouts became popular for general user interfaces, it would take over the entire development of the product. It would affect every part of the budget and schedule and architecture. You couldn't feasibly A/B test it.

Re: Why are tech companies making custom typefaces?

#180

Earlier quoted context omitted.

There are good looking open source fonts. So I don't think that's true.

I have yet to see an open source font that comes even close to a professional font like Helvetica.

Fira Sans, PT Sans/Serif, Roboto, Noto, Source Sans/Code Pro, Cantarell...
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