Earlier quoted context omitted.
You should read all the way to the end. "AVs navigate themselves—so all we’ll really need to know is where we want to go. And Google, with a rapidly-growing autonomy project of its own, seems to have caught on to this. "If you zoom out on Google Maps’s recent features, you’ll notice that they’re increasingly about figuring out “where to go?” "And even Google’s map seems to be following this pattern. Over the last two…
The money will be on geodata from mapping being used for a decision engine. “Recommend me a restaurant along my route within my price range” means a huge sponsorship/ad market.
The difference is that it was designed as a premium option to solve a problem for a user. Modern smartphone apps appear to be more about gathering data and steering users to the platform owner's desired destinations.