Earlier quoted context omitted.
The price has skyrocketed though, entry model is $800 (used to be $500), the top end with all options is $4200.
It would be interesting to compare that to an equivalent Intel NUC, my guess is you are paying a lot for the ability to run macOS.
What's neat is that the Mini now runs a full desktop CPU (60W TDP?). So while the default configs of the Mac Mini are roughly equivalent to a NUC , the Mini has higher max upgrade headroom and a fully-tricked-out Mini will significantly surpass a NUC in speed/memory/networking.