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I'll add one more to your side note. Please tell your particularly non technical friends and relatives to avoid Google like plague if they care about privacy. Show them how - give a link to Firefox, Privacy badger. A relative of mine who paid $7/month for a VPN service because he cared about his privacy from ISP, but was using Google Chrome and Gmail for sensitive personal Email. Fewer people from the non-engineering…
>Please tell your particularly non technical friends and relatives to avoid Google like plague For anyone that has never had a conversation like this, you really have to be careful with this and pick your battles wisely. Some people are so non-technical, that they will not understand what you are explaining to them, or why you are even bothering them. You will be perceived as a tinfoil hat wearing conspiracy theorist…
This is a very common reaction I've seen. People don't care as much about privacy as one would assume they might when given some information about it. It's like a case of extreme apathy triggered and nurtured by ignorance. Add to this the convenience factor of Gmail or similar platforms, it's a big task.
But I have seen that there are at least a few people who, over time, get the heeby-jeebies about privacy intrusions. That's a good result compared to not telling them about this over and over for a long time.