Earlier quoted context omitted.
The car is surrounded by posters that read "Enter to win" above a picture of a white vehicle otherwise similar to the blue car physically present. There is absolutely no doubt that ideogram promises a chance to win the car in exchange for the registration.
> There is absolutely no doubt that ideogram promises a chance to win the car in exchange for the registration. While a naive person may make that inference, a rational person may understand that 'ideogram' does not constitute an assertion that the picture depicts the prize to be won. I sure don't mean to defend such predatory scammers, but I'm pretty sure they are legally safe on that part. I had a friend last year…
Yes, in hindsight, it may seem that only "naive" people could believe this, and that "rational" people see through it. But this strategy probably represents something like the endpoint of a search strategy that found a successful meme, precisely because it mimics authentic, regulated contests.