Evan of Snapchat talks about “performing for your friends” as a strange “side effect” of Snapchat. But the instinct to perform is native to the Snapchat medium. I think this is a problem. I went to a concert a few weeks ago. The people beside me would stand still for 10 minutes and then someone would pull out Snapchat. The whole group would turn around, flash a smile and start dancing for the camera. 9 seconds later,…
Do you think this is something Snapchat should even care about? How is Snapchat nudging you? Is it more insidious than somebody saying "say cheese!" before snapping a photo?