Earlier quoted context omitted.
Pretty sure OP gets the idea of personalization. Google's personalization is like piling up chairs in order to reach the moon. It's nowhere near its promise of reading the user's mind and helping him. Instead its present implementation simply stops your world view from expanding in any direction, by serving you the same stuff that you knew over and over again. This is not personalization. This is a child's imitation…
...I'm quite happy that Google stops my world view from expanding to include Chicago restaurants when I'm looking for food in Seattle. I'm also happy it doesn't include information about swifts the animal when I search for Swift the programming language. Even when it's about political stuff - I'm rather happy I don't get anti-vax information when I'm searching for health information. I'm also happy Google doesn't sho…
https://www.wired.com/2015/08/googles-search-algorithm-steal...