Wow, all evidence suggests that the team in charge of this at Groupon is acting in bad faith, trying to bulldoze over a non-profit with fewer financial resources. (I doubt Groupon would ever attempt something like this against a financially-well-backed brand such as, say, "Apple.") Consider: (1) it's essentially impossible that no one involved had ever heard of the Gnome desktop (it's the top result when I search for…
I agree with 2 but not with 1. I think there are loads of people out there who have heard that there is something like Linux, but have never used it. If you never used any *nix you probably don't even know that desktop environments can be switched or changed. Then how would you know about a specific desktop environment? Not accepting to respect a 17 year old trademark is very, very bad though.
(Stolen from this post: https://news.ycombinator.com/item?id=8589879 )
[0] https://dl.dropboxusercontent.com/s/93i0gkawa4q15lh/2014-11-...