We Have No Idea If Online Ads Work

Post by julespitt » Wed, Jun 25, 2014, 11:48 PM UTC

egypturnash wrote: post #64

julespitt wrote: post #61

Earlier quoted context omitted.

Willing to share where you advertise and why? I've got lots of friends and relatives doing comics online, would love to have a little specialist knowledge to help them out.

Mostly just Project Wonderful, an ad network that mostly sells ads on web comics. It's pretty easy to drop a couple hundred into a broad campaign, dink around in your analytics to see what sources give you engaged traffic, and drop some more money onto those specific places. Also your friends and relatives may want to check out webcomics.com; I don't agree with everything Brad says about Making Comics On The Web but…

Thanks! Was curious if Project Wonderful worked, given how remarkably cheap it is. Targeting specific comics works best, got it.

Post by blumkvist » Sat, Jun 28, 2014, 6:43 PM UTC

gumby wrote: post #80

blumkvist wrote: post #63

Earlier quoted context omitted.

Please make a difference between marketing and advertising. Advertising is a very small part of marketing "science".

That's a fair point, but I meant advertising as one of the tools of marketing (like datastructures are one of the tools of computer science). Sorry I was not clear. Thus in my last sentence I was generalizing to say that marketing, even formal marketing analysis with statistics and A/B models, is still a mixture of heuristics, data, and superstition. And its practitioners Since it's a kind of social science, I say th…

I don't think gut feeling is accurate. There is a popular saying that marketing is about applying a great deal of common sense. I think that's a bit more accurate description.

In any case, there's plenty of exact science in marketing dealing with statistical modeling. Then you have pricing, which is arguably the biggest part of marketing (a lot of people don't realize how much thinking goes into a pricing strategy). Then you have communication in all of its marketing forms, and lastly you have the product creation, which in itself is part of the marketing.

I view it like operating a jet. I have access to lots of buttons, switches and dials, and I know the science that takes care of what's beneath them. But in the end, I'm only interested in what happens as a result of using them.

Re: We Have No Idea If Online Ads Work

Re: We Have No Idea If Online Ads Work