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How We Bootstrapped a $20K Website into a $4M/year Business

myclean.com

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Re: How We Bootstrapped a $20K Website into a $4M/year Business

#161
post #99
post #14

Earlier quoted context omitted.

We're building a company in a similar, but different space ( http://www.massagejoyspa.com : in home and office massage therapy), and I'd love to spend 15 minutes on the phone with you picking your brain - can you add a contact email on your HN account, or shoot me an email at lexsebro@stanford.edu? Thanks!

Best of luck with your new business lex. Michael Scharf will be reaching out to you shortly.

Thanks a lot - it's really appreciated!

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#162
post #14

Earlier quoted context omitted.

We're building a company in a similar, but different space ( http://www.massagejoyspa.com : in home and office massage therapy), and I'd love to spend 15 minutes on the phone with you picking your brain - can you add a contact email on your HN account, or shoot me an email at lexsebro@stanford.edu? Thanks!

Are you the person who runs this site? I think it could be streamlined a lot; there is just so much information on the front page. Who's really going to read all of that? Also, I'm not seeing any FavIcon and the Lobster icon just doesn't resonate with me at all. Joy is a really powerful word, but it just gets lost in your typeface logo. Just some friendly advice.

I do run the site, and you can email me at lexsebro@stanford.edu if there's anything else you want to add, or to continue the conversation privately.

Yip - I need to add a favicon, and I've been playing with the amount of content to figure out if shorter pages convert better than longer pages - the jury's still out on that one. Each content section is meant to answer a question that people asked themselves when looking at my site and talking out loud.

I always appreciate advice - thanks for taking a second to look things over and give me yours.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#163

Earlier quoted context omitted.

Well...I can't speak from an "MBA's" perspective, because there isn't 1 MBA perspective. In terms of the way the world works, I can say that politicians are not in the business of running the world the way it should be run - they are in the business of politicking. It has become fanciful in the last decade or so, to blame bankers, wall street, the 1%, capitalism, etc. for all the worlds ills - but that's just not the…

"they are in the business of politicking." This can in my experience as well be said about MBAs "They are in the business of MBA'ing or business" It's the title not the skills that gives you access to a higher salary. Those MBAs I met that where great where already great at what they did and clearly didn't need one. They just thought they did.

My experience with titles what so ever is that people who earn them don't need them and people who need them don't earn them.

As of late, I tend to be very cautious of people who are mentioning their titles all the time.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#164
post #137

I love this story. This is also why I bristle when many in the Valley - PG included - keep disparaging non-technical people when they want to start a tech company. I never understood this. For a group of people (programmers) that presumably have been ostracized, shunned, and picked on in their formative years, why do so many in the valley do this to 'MBAs'. It's ignorant at best. The fact is, as has been shown time a…

"This is also why I bristle when many in the Valley - PG included - keep disparaging non-technical people when they want to start a tech company." "I wish we all, on HN (at the very least), would stop painting with a broad brush and bashing large swathes of people." Pretty conflicting statements. Asking HN not to disparage people while disparaging people in Silicon valley himself. If a non-technical founder wants to…

And if a technical guy wants to built a photo sharing app which also modifies the photos somehow without any idea of photography? It's hard for a single person to built a successfull product or company, simply due to a lack of skills. That's why you need partner, co-founders, employees and contractors.

What makes a good founder IMHO is the ability to see what kind of skills are currently missing. The next trick is to get these skills somehow.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#165
@mkbrody - Panel 3 'We clean' on the front page of your site - 'professionaly' should probably be 'professionally'. And before anyone steps in to be disparaging or #irony, lots of creative people have dyslexia and this is a typical error.

Excellent story. Thanks, mkbrody.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#166

For people interested in starting a similar business, there is a subreddit on this: http://www.reddit.com/r/EntrepreneurRideAlong/ where someone shows how he builds a service business from scratch.

I followed that story for a while - it was really interesting. Its a shame that they splinted off to a private forum.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#167

I'm not convinced the web site drives the revenue. Alexa rank of 1 million. That means there's probably less than 30,000 visitors per month. I bet the company does most of their marketing offline, and the site is more of a brochure. So it's a bit misleading to say that a $20k bootstrapped web site led to all the growth in this business.

Yes it will be a lot less than 30k unique visitors but don't take the 1 million+ alexa rank too seriously. In this case it probably just means that a lot of their traffic are non-technical users that don't use the Alexa plugin. Just installing the alexa plugin in their own browsers could get their alexa rank to 700,000. Just speculation from my experience.

How reliable can be a traffic ranking system based on some freakin' crapw^H^H^H^H^Htoolbar plugin? (I'm genuinely surprised, didn't know that is how Alexa work.)

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#168

Earlier quoted context omitted.

"This is also why I bristle when many in the Valley - PG included - keep disparaging non-technical people when they want to start a tech company." I realize this is probably just semantics but I want to chime in on one little tidbit here. These guys didn't start a technology company in the sense that they needed technology innovation to succeed. They started an innovative cleaning business that uses some technology.…

This equally true for a bunch of YC companies, like AirBnB and Dropbox, where the technical challenge is in dealing with scaling, but the actual innovation is in the product.

Dropbox is a very technically challenging product, so I don't know if that's the best example.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#169
post #97

Earlier quoted context omitted.

Do you have an MBA? I'm not trying to sound like a dick- that's an honest question. I do have an MBA and while I definitely think it was overpriced, the relationships with top faculty, in-depth case studies, and lasting friendships that I got out of it is definitely beyond what you will get from a book. That said, experience is and always will be the best teacher. There is only so much you can get from relationships,…

No I don't have an MBA and I wouldn't want one even if it was given to me. But I did start a design agency built it to 60 people and ran it successfully for 6 years working for client all around the world of all different kind of sizes. I have more case studies than I care for. I also build friendships and a great great network of connections. And I made money while doing it. Business is simple (not easy)

That's all well and good but you sound a bit defensive. No need to be so touchy. I'm just wondering how you can speak to the value of something you've never experienced. Your opinion on this matter is about as useful as mine about building a design agency with a 60-person headcount.

Re: How We Bootstrapped a $20K Website into a $4M/year Business

#170
post #41

Earlier quoted context omitted.

Like http://thumbtack.com ?

Yeah that's pretty close to what I was thinking. Or the Taskrabbit as mentioned by jonathanjaeger. I noticed you are a technical co-founder at Thumbtack. I had an idea for a similar service that helps people with particular skills make themselves available for hire to their neighbours. Were there many business or technical challenges trying to reach so many localities across many different types of services?

Although I feel like we have been successful, there have been so many business and technical challenges that I'm quite sure that we would not try this one again if we had to go back knowing what we do now.

It's a two-sided marketplace, which means we had the chicken and egg problem and the network problem. To add on to it, we had to figure out how to build trust using a medium (Internet) that has been traditionally untrusted.

We had to figure out how to scale customer service for a business where we quickly found out that people expect good customer service. The Google model for support wasn't working.

Further, the field is littered with the corpses of, sometimes well-funded, ventures that have failed in the same space.

And finally, our initial marketing plan involved boots on the ground, kind of like a political campaign (all the founders met in DC on a political campaign). That one failed quickly.

The latest, hardest part is scaling the matching engine without using humans. Not sure I'm at liberty to say exactly how we solved that.

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