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Apple raises prices of MacBooks, iPads

reuters.com

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Re: Apple raises prices of MacBooks, iPads

#161
post #140

I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already. We are truly entering the dark ages of personal computing.

GPU farms aren't that useful for general purpose work

Yeah but there's a huge amount of generic estate to support those GPUs.

Re: Apple raises prices of MacBooks, iPads

#162
post #85
post #67

Earlier quoted context omitted.

Related, I just realized that Apple uses the same numeric price in multiple regions but just changes the currency. At current price, you'd save $3149 USD flying from London to New York City (minus travel costs) to buy a maxed out 14" MBP vs buying it in London, since the price is 9849 GBP vs 9489 USD...

You save a lot less after paying import duties.

Do you pay import duties in the UK on items purchased for personal use? The situation is changing constantly in the US, but generally speaking you do pay duties only over a certain dollar amount in value if you intend to keep the item in country after importation (and a MBP would be over that amount), but it's a fairly small percentage (around $400 in duties on $3149 saved here). I'm not sure how it'd work in the UK.

Re: Apple raises prices of MacBooks, iPads

#163
post #140

I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already. We are truly entering the dark ages of personal computing.

Personal anecdote on ROI - I was at an early stage startup earlier this year where we had some burstable long-running GPU tasks (<100 VMs). Accross GCP and OCI we couldn't get our hands on L40S on-demand, and had to resort to T4s (released 2018). Sometimes even these were unavailable, and we would have a P4 (2016!) fallback. AWS sells A100s (2020) at $4/hr except they don't even have capacity for x1 versions, you hav…

AWS runs a hell of a lot of old junk. I was surprised at how we managed to save a lot of money not using it as well.

Re: Apple raises prices of MacBooks, iPads

#164
> M5 Max MacBook Pro: $4,099 (up from $3,599)

$500!! I mean that's not crazy surprising given price increase in the components I'm trying to buy (ram and hard drives, maybe an SSD) but damn. The M6 is probably the next laptop I'll get, I can only hope that component prices have calmed down by the time it's released but I'm not holding my breath.

Re: Apple raises prices of MacBooks, iPads

#165
Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory?

And if that is not true, perhaps it isn't really a commodity at all.

Re: Apple raises prices of MacBooks, iPads

#168
post #61

With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future? I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.

The only challenger is Chinese fabs, but they could just as easily end up banned from western markets. Immense profits have proven a very endurable shield against upstarts for "big tech" so... we'll probably end up watching regulators attempt to dismantle the RAM cartel throughout the 2040s.

Probably American markets, not Western. The EU, Canada, Australia and others would have no reason to reject cheaper supply, and they don't have the same anti-democratic tech forces ready to do anything to ban their competition like the US does.

Re: Apple raises prices of MacBooks, iPads

#169
post #165

Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory? And if that is not true, perhaps it isn't really…

It's not that it's hard, it's that it requires a large up-front investment. The last time prices were higher, some made that investment, prices cratered and many companies never recovered the investment/went out of business.
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