Social media is now exactly what cable television used to be, but worse; it exists solely to coerce you. You make you feel insecure, you leverage your emotions for someone else's aims. Due to the changes in technology, social media is far more effective at this than cable TV ever could be, but the concept is the same. It's some remote person attempting to manipulate you by also packaging something enticing along with…
Social media was first (that I know of) weaponized in 2016 by Cambridge Analytica to manipulate Facebook users to vote for Brexit & Trump. I'm surprised that the article left those totally out. 0 - https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...
Before that, you could pay for placement on all the major search engines except early Google, which basically just broke search. (Google does similar stuff now, in the same way they "don't" sell personal information or read your gmail, but somehow make lots of money off it anyway, and target things only mentioned in private correspondence).
LLMs will be next. The only solution is to refuse to pay for access with your attention. That means no copilot, gemini, alexa or siri, since those are all ad supported or adjacent now. ChatGPT and Claude are on borrowed time. I suspect the open weight models will be the last ones to fall.