> “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.” I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung. My…
I struggle not to have a cynical take these days. Of course he cared about the ROI. The ROI is access to an underserved market, a halo effect, a new community of adherents, a new reason for customers to cross the moat into the ecosystem… a modest investment with a durable long term return in multiple categories. I appreciate that it’s a win-win for Apple and for its customers, and I firmly believe that accessibility…
And most companies did NOT make the choice to be as accessible as Apple, which rebuts your theory that this was done only for the ROI.
Effectively you're so cynical that there's nothing Tim Cook could say or do that would convince you he was ever acting sincerely. It is comfortable to blame and rage but it is hardly good analysis.