Earlier quoted context omitted.
So exactly when was this? Even Geocities was full of punch the monkey ads and the web was inundated with X10 pop under ads. Right before the web became a thing, Usenet was starting to become inundated with spam
There are distinctions to be made between rotating/static display ads, spam and everything (i.e., user surveillance) that encompasses digital advertising today. Personally, ads don't bother me. Spam is annoying in terms of UX. But really, user surveillance is what we need to worry about in terms of UX, our privacy, security, etc.
Ad-blocking--refusing to run their code--is a simply common sense when the networks are not liable for ensuring that the code they send is not malicious.