> Your users expect "Sign in with Google" and "Sign in with Apple." You can add email/password and passkeys, but removing social logins entirely is a conversion killer. I know this is true, but I genuinely don't understand it. I want email/password and passkey, I will always go out of my way to avoid "Sign in with ...". I just don't get why people love this.
Even absent the above. Imagine a signup flow. I can either click or I can go through a manual flow with input fields. The former is much faster than the latter. It surprises you people choose the path of least resistance?