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Our approach to advertising

openai.com

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Re: Our approach to advertising

#161

Post by fph »

ls612 wrote: post #96
inetknght wrote: post #93

> Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. I've heard this before from other companies. OpenAI should just reject all advertisements. That's the only real solution.

At least in the US the ads must be labeled as such by law, so at a bare minimum I expect the ad blocker devs will be able to remove them with some work.

AI firms already managed to successfully weasel their way out of copyright laws. They will try to do the same with advertising laws.

Re: Our approach to advertising

#162

Post by rm445 »

People are reacting negatively to the ads, but there's a bigger point. This is bearish as heck for AGI. If OpenAI were recursively improving their general-computer-using agent, who was going to be superhuman at every job, they wouldn't need to be messing around with things like this.

ChatGPT is a useful product, which they're monetising in a well-travelled internet company way. The bad news is you're going to have ads in your ChatGPT in 2030. The good news is you're still going to have a job in 2030.

Re: Our approach to advertising

#163

Post by asdff »

rm445 wrote: post #162

People are reacting negatively to the ads, but there's a bigger point. This is bearish as heck for AGI. If OpenAI were recursively improving their general-computer-using agent, who was going to be superhuman at every job, they wouldn't need to be messing around with things like this. ChatGPT is a useful product, which they're monetising in a well-travelled internet company way. The bad news is you're going to have ad…

They don't need AGI to fire you or not make jobs you would have taken. All these pro ai devs on here talking about 10x productivity gains in their own work like management isn't looking at those claims and thinking about a 10x reduction in headcount.

Re: Our approach to advertising

#164

Post by Thrymr »

"Our mission is to ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission and making AI more accessible."

Also, anything that benefits OpenAI or keeps our runway just a bit longer is (by definition) in support of our mission, so we can do anything that we want and say that it is for the good of humanity.

Re: Our approach to advertising

#165

Post by Brystephor »

I work on ads as a SWE at a company youve heard of. Albeit, its been less than a few years for me.

Maybe OpenAI does things different, but as soon as an OKR around ad performance gets committed to, the experience will degrade. Sure they're not selling data, however they'll almost certainly have a direct response communication where advertisers tell Open AI what and when youve interacted with their products. Ads will be placed and displayed in increasingly more aggressive positions, although it'll start out non intrusive.

Im curious how their targeting will work and how much control they'll give advertisers to start. Will they allow businesses of all sizes? Will they allow advertisers to control how their ads work? I bet Amazon is foaming at the mouth to get their products fed into chat gpt results.

Re: Our approach to advertising

#166

Post by Anon1096 »

Interesting that OpenAI is trying to hammer the point that they won't sell user data to advertisers.

That's how all the major ads platforms work. I don't personally agree that it constitutes "selling your data" but certainly people describe it that way for Google/Meta ads which function the same way. By framing it this way they're clearly trying to fool users who really bought into the messaging that Google et al literally sell user data when they only provide targeting. I guess the hope is that the cleaner reputation of OpenAI will mean people think there's some actual difference here.

Re: Our approach to advertising

#167

Post by ACCount37 »

rdtsc wrote: post #38

> We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers. Are they mincing words here? By selling your data they mean they'll never package the raw chats and send them whoever is buying ads. Ok, neither does Google. But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show yo…

The difference is that they don't want to be the cheap user data peddler #2942. They want to do what Facebook and Google do and use their user data in their own ecosystem to squeeze all the value out of it.

Re: Our approach to advertising

#168

Post by asdff »

iamdelirium wrote: post #123
guelo wrote: post #116

Earlier quoted context omitted.

YouTube premium being $14 a month is a scam. I very much doubt that they earn $14/month out of my ad viewing.

The secret is you are probably worth MORE than $14/m in ads.

What will coca cola pay me to sign a contract where I drink nothing but coca cola for this year under penalty of imprisonment? Think I can crack six figs?

Re: Our approach to advertising

#169

Post by Marsymars »

satvikpendem wrote: post #129
czep wrote: post #122

Earlier quoted context omitted.

While true, it's still a user-hostile move. You kinda have to meet your customers where they are. If people are clicking ads without knowing it, that's a serious design problem. Yes, people should learn to read, but the risk of placing too much burden on users is that all it takes is one ambitious product manager to push an A/B test that generates huge revenue wins while enshittifying the product for everyone else.

I'm not sure it is a problem, as it's Google's page, they can do whatever they want with it, and they'll of course do the profit maximizing action. Who is anyone to say it's a serious design problem?

It's a design solution to "people not clicking enough ads".

Re: Our approach to advertising

#170

Post by asdff »

bad_haircut72 wrote: post #7

Once they put ads in it the algorithms will optimize for engagement and time on platform, not returning useful (let alone correct) information. This works for Facebook cause Facebook is essentially entertainment, but I think this will kill ChatGPT as a useful tool.

The long con is already happening. Some unis are going full tilt on AI. Having mandatory AI courses. Buying chatgpt subscriptions for the students. Making them use ai for certain exercises. Ostensibly it is "preparing them for AI in the workforce" but in practice it is actually shaping up the workforce to be dependent on AI. Get an entire generation of workers to reach for chatgpt to do anything at all and suddenly it doesn't matter if it is less efficient than older methods since no one working will know them.
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