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Apple is fighting for TSMC capacity as Nvidia takes center stage

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Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#161
post #148
post #139

As a heavy user of OpenAI, Anthropic, and Google AI APIs, I’m increasingly tempted to buy a Mac Studio (M3 Ultra or M4 Pro) as a contingency in case the economics of hosted inference change significantly.

FWIW the M5 appears to be an actual large leap for LLM inference with the new GPU and Neural Accelerator. So id wait for the Pro/Max before jumping on M3 Ultra.

Thanks, that helps me keep things in perspective.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#162
post #139

As a heavy user of OpenAI, Anthropic, and Google AI APIs, I’m increasingly tempted to buy a Mac Studio (M3 Ultra or M4 Pro) as a contingency in case the economics of hosted inference change significantly.

You'd want to get something like a RTX Pro 6000 (~ $8,500 - $10,000) or at least a RTX 5090 (~$3,000). That's the easiest thing to do or cluster of some lower-end GPUs. Or a DGX Spark (there are some better options by other manufacturers than just Nvidia) (~$3000).

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#164
post #139

As a heavy user of OpenAI, Anthropic, and Google AI APIs, I’m increasingly tempted to buy a Mac Studio (M3 Ultra or M4 Pro) as a contingency in case the economics of hosted inference change significantly.

the thing is GLM 4.7 is easily doing the work Opus was doing for me but to run it fully you'll need a much bigger hardware than a Mac Studio. $10k buys you a lot of API calls from z.ai or Anthropic. It's just not economically viable to run a good model at home.

True — I think local inference is still far more expensive for my use case due to batching effects and my relatively sporadic, hourly usage. That said, I also didn’t expect hardware prices (RTX 5090, RAM) to rise this quickly.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#165

Earlier quoted context omitted.

Regardless of that, fab industry is based on a short and mid term auction-like planning. If Nvidia pays more, Apple has to match.

> Regardless of that, fab industry is based on a short and mid term auction-like planning Not a system that necessarily works all that well if one player has a short-term ability to vastly outspending all the rest. You can't let all your other customers die just because Nvidia is flush with cash this quarter...

> die

Is the argument that Apple will go out of business? AAPL?

Wait,

> one player has a short-term ability to vastly outspending all the rest.

I assure you, Apple has the long-term and short-term ability to spend like a drunken sailor all day and all night, indefinitely, and still not go out of business. Of course they’d prefer not to. But there is no ‘ability to pay’ gap here between these multi-trillion-dollar companies.

Apple will be forced to match or beat the offer coming from whoever is paying more. It will cost them a little bit of their hilariously-high margins. If they don’t, they’ll have to build less advanced chips or something. But their survival is not in doubt and TSMC knows that.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#166
post #68

Earlier quoted context omitted.

> For Apple, they have binning flexibility, with Pro/Max/Ultra, all the way down to iPads The Pro and Max chips are different dies , and the Ultra currently isn't even the same generation as the Max. And the iPads have never used any of those larger dies. > NVIDIAs flexibility came from using some of those binned dies for GeForce cards NVIDIA's datacenter chips don't even have display outputs, and have little to no f…

They’re binning within those product lines - both NVIDIA and Apple. Not binning an M4 Max for an iPhone, but an M4 Pro with a few GPU or CPU cores disabled is clearly a thing. Same for NVIDIA. The 4080 is a 4090 die with some SMs disabled.

> The 4080 is a 4090 die with some SMs disabled.

The desktop 4090 uses the AD102 die, the laptop 4090 and desktop 4080 use the AD103 die, and the laptop 4080 uses the AD104 die. I'm not at all denying that binning is a thing, but you and other commenters are exaggerating the extent of it and underestimating how many separate dies are designed to span a wide product line like GPUs or Apple's computers/tablets/phones.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#167
post #138

Earlier quoted context omitted.

So let's say TMSC reciprocated Apple's consistency as a customer by giving them preferential treatment for capacity. It's good business after all. However, everyone knows that good faith reciprocity at that scale is not rewarded. Apple is ruthless. There are probably thousands of untold stories of how hard Apple has hammered it's suppliers over the years. While Apple has good consumer brand loyalty, they arguably tre…

> they arguably treat their suppliers relatively poorly compared to the Gold standard like Costco. I’m not saying you’re wrong but you’re previous paragraph sounding like you were wondering if it was the case vs. here you’re saying it’s known. Is this all true? Do they have a reputation for hammering their suppliers?

Apple dealt exclusively with Chinese labor prices until they were directly threatened by the POTUS. You tell me.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#168
post #144
post #6

Calling Nvidia niche feels a bit wild given their status-quo right now, but from a foundry perspective, it seems true. Apple is the anchor tenant that keeps the lights on across 12 different mature and leading-edge fabs. Nvidia is the high-frequency trader hammering the newest node until the arb closes. Stability usually trades at a discount during a boom, but Wei knows the smartphone replacement cycle is the only pr…

"Apple is smart. If the AI capex cycle flattens in late '27 as models hit diminishing returns, does Apple regain pricing power simply by being the only customer that can guarantee wafer commits five years out?" That's the take I would pursue if I were Apple. A quiet threat of "We buy wafers on consumer demand curves. You’re selling them on venture capital and hype"

[deleted]

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#169
post #162
post #139

As a heavy user of OpenAI, Anthropic, and Google AI APIs, I’m increasingly tempted to buy a Mac Studio (M3 Ultra or M4 Pro) as a contingency in case the economics of hosted inference change significantly.

You'd want to get something like a RTX Pro 6000 (~ $8,500 - $10,000) or at least a RTX 5090 (~$3,000). That's the easiest thing to do or cluster of some lower-end GPUs. Or a DGX Spark (there are some better options by other manufacturers than just Nvidia) (~$3000).

Yes, I also considered the RTX 6000 Pro Max-Q, but it’s quite expensive and probably only makes sense if I can use it for other workloads as well. Interestingly, its price hasn’t gone up since last summer, here in Germany.

Re: Apple is fighting for TSMC capacity as Nvidia takes center stage

#170
post #144
post #6

Calling Nvidia niche feels a bit wild given their status-quo right now, but from a foundry perspective, it seems true. Apple is the anchor tenant that keeps the lights on across 12 different mature and leading-edge fabs. Nvidia is the high-frequency trader hammering the newest node until the arb closes. Stability usually trades at a discount during a boom, but Wei knows the smartphone replacement cycle is the only pr…

"Apple is smart. If the AI capex cycle flattens in late '27 as models hit diminishing returns, does Apple regain pricing power simply by being the only customer that can guarantee wafer commits five years out?" That's the take I would pursue if I were Apple. A quiet threat of "We buy wafers on consumer demand curves. You’re selling them on venture capital and hype"

Nvidia is not a venture capital outlet. They are a self-sustaining business with several high-margin customers that will buy out their whole product line faster than any iPhone or Mac.

From TSMC's perspective, Apple is the one that needs financial assistance. If they wanted the wafers more than Nvidia, they'd be paying more. But they don't.

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