I work on LLM benchmarks and human evals for a living in a research lab (as opposed to product). I can say: it’s pretty much the Wild West and a total disaster. No one really has a good solution, and researchers are also in a huge rush and don’t want to end up making their whole job benchmarking. Even if you could, and even if you have the right background you can do benchmarks full time and they still would be a mes…
The big problem is that tech companies and journalist aren't transparent about this. They tout benchmark numbers constantly, like they're an object measure of capabilities.
Of course they tout benchmark numbers because let's be real, if they didn't tout benchmarks your not going to bother using it. For example if someone posts some random model on huggingface with no benchmarks you just won't proceed.
Humans have a really strong prior to not waste time. We always always evaluate things hierarchally. We always start with some prior and then whatever is easiest goes next even if its a shitty unreliable measure.
For example, for Gemini 3 everyone will start with a prior that it is going to be good. Then they will look at benchmarks, and only then will they move to harder evaluations on their own use cases.