LinkedIn I found has two very different purposes that often get mixed up. 1. Getting in contact with recruiters. Here you're basically inside the chat window 100% of the time, the only time you leave this is to connect with recruiters. I can speak from experience that this works, and will get you jobs. 2. Marketing. This is where you see the incessant posts from folks building "personal brands" but also folks marketi…
I like it as a “place that hosts resumes in a standardized format that can be imported to other applications correctly”
Also good for “hey whatever happened to that guy from high school”
This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…
I’d love to see your “million dollar linkedin” if you’re willing to share it
> Dynamically communicate prospective opportunities and proactive technologies. Efficiently aggregate interactive materials before state of the art collaboration and idea-sharing. Credibly supply cross-media metrics via leading-edge solutions.
This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…
I’d love to see your “million dollar linkedin” if you’re willing to share it
TBH it's probably just lead-gen or sales outreach..
This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…
> This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. Definitely don’t agree with this. I have worked with a single person who is a LinkedIn “influencer”. They have a ton of followers, get a lot of engagement on every post, have been invited to speak on podcasts, have published a book, and have leveraged their internet reputation in…
To me it's the most obvious sign that the person won't really be engaged with the work at your company. They're just using it as another bullet point in their "personal brand", while spending most time on outside activities. Then expect them to move on in 1-2 years anyway.
The loudest voice is often not the best practitioner at . Marketing and connection is always about this. That is not unique to LinkedIn. People who feel the need to spend time and treasure to tell you how smart they are generally fall short. Conversely, there are plenty of brilliant people who toil anonymously and nobody, even at their company, knows they exist.
Plato identified this 2400 years ago as a fundamental flaw of representative democracy: you end up with people who are the best at and focus all of their efforts on getting elected and not people who are the best at and focus all of their efforts on governing. The problem of marketers remains unsolved after millennia.
is it unsolved? they seem to be doing very well for themselves.
Because LinkedIn makes your employment front and center it encourages status games . The way to understand LinkedIn is no one is actually trying to engage in good faith. Everyone is seeking status points in a game they're playing. And that status depends on their endowment (people they know, institutions they are part of) Status conferred from their boss, their peers, their underlings, people in similar roles - It's…
Yes — I (as somebody who posts to promote my startup) wonder what the true goal is sometimes, as it’s ambiguous. Certainly target customers and industry peers, but probably recruiters and VCs too. My interpretation of how a very experienced recruiter once explained it to me is: It’s “public life” online, and your public persona (in a “The Fall of Public Man” sense), and if you have no presence or a minimal one, when…
You nailed it. And of course the platform solving for engagement then enshittifies but we have no alternative...
> if they've seen your content 1,000x vs a couple of long reads. [..] From there, you can capture their email to touch them on another channel (inbox), push them to your YouTube / Twitter / community, etc. The endless game of catching people's attention. Focus on actual value creation? Nah, let's just mind-hack everyone into buying the product. It works, it's obviously a game worth billions, but I find it deeply depr…
To play devil's advocate here, can any value be created if no one knows about your product?
No. People do need to know about your product. What appears to be a (_very_ sad and at the same time telling about the human condition) fact is that business people ("decision makers") apparently can't spot blatant, extremely low quality and low effort, marketing-driven snake-oil, laughingly ignore it, and do a 5 minutes google search to find something better by themselves, perhaps with the apparently tremendous effort of having to click a Github link (which provides actual proof, or at least a test, of actual skill), and from there click on the heavily, kind of honest marketing driven website (i.e. it has images) that would allow them to verify the quality of the product.