Interesting article. My partner bought an Apple watch a couple of years ago and I was shocked at what a poor value proposition it was. Very expensive and wouldn't even hold a charge for a day. I guess you get used to it but having to charge my watch every day would drive me mad. Obviously there are things it will do better than a Garmin (and things it can do that a Garmin simply can't) but overall it didn't make sens…
Garmin watches are great for people who prioritize active lifestyles over social contact but still like to have the ability to receive notifications on their wrist. Do note, though, that Garmin's Vivo line has become "smarter" in the current gen, but I don't see them ever tackling Apple Watches directly with Forerunner, Fenix, etc models.