Wow, what an incredible coup. I've always admired her, she seems to be very smart and has her finger on the pulse on what the Internet is all about, so if anyone can turn Yahoo around it's her. I sincerely hope she has the intestinal fortitude to do WHATEVER it takes to revitalize Yahoo. The first thing I would do is get rid of the entire board of directors, they need a complete reboot as well.
> "so if anyone can turn Yahoo around it's her." Do you really believe that? I mean, of all the potential candidates out there, she has the best pedigree? I think the negative commentary stems from there. You think this is a coup. To me, it's sort of a ho-hum, predictable hiring. Yahoo! needs an overhaul as a business, and to do so they hired someone with SV name power.
Think about it, who would you have as CEO of Yahoo? John Chambers? Larry Ellison? The CEO of Hulu? Mark Hurd? Jerry Yang? Tim Cook?
I think Mayer is better qualified than anyone else that is available because she is an expert on the space. When she joined Google, the mainstream Internet was less than 5 years old. Her entire career has been built on the Internet. If she went to any large company like IBM, Oracle, Microsoft, Cisco, EMC, you name it, I would think it wouldn't be a good fit, because she wouldn't be an expert on the space.
Mayer has been with Google since practically the beginning, and as an executive, she has participated in the decisions and actions required to create and maintain a world-class engineering organization. As well, being an early employee and not just surviving but thriving, I'd be willing to bet that Mayer has done more as an engineer than most engineers at Yahoo, except maybe Filo, so that gives her incredible technical legitimacy. So, yes, I believe she is extremely qualified to run a company like Yahoo.
You can't just stick a "turnaround expert" in the shoes of Yahoo CEO and expect a great result. You need someone that understands the space, and can make the tough and right decisions that can put Yahoo back on track. Everyone that they've chosen as CEO since Yang just felt like they were trying to salvage as much of Yahoo as possible, and sell it to some other company or PE fund, and give up. By choosing Mayer, it means they are serious about trying to put Yahoo back on the right path again, and not just selling it off. I'm pretty sure this will motivate the current troops at Yahoo.
The only other interesting choice for CEO might be Reed Hastings, but he's taken already. The Yahoo board could have elected to try to acquire Netflix and put Hastings as CEO of the combined company, which would have been interesting. I still prefer the choice of Mayer though, because it shows a lot of guts, both on the part of Yahoo and Mayer.