Internet was always full of spam. Google was able to work around that. Since for some years Internet became dead because Google is not able to keep up.
Internet was dogshit. Now it is just AI dogshit. Google was quite good, but now it is not.
In a few years we will not use Google search, we will ask chatbots for answers. There will be no "link archive", or nobody will be interested at all in looking at them.
Chatbots will be worshiped. Why going to BBC, if chatbot will always 'know better'.
Google will not invest into Google search, as this "program" will die. Killed of.
Journalists will remain. BBC will continue writing stories, which will be created only to feed chat bot monsters.