Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

Post by Kirce » Wed, Jan 10, 2024, 2:22 PM UTC

freddieleeman wrote: post #93

For those interested in testing their email for SPF, DKIM, and DMARC compliance or eager to learn about these mechanisms that enhance email security and prevent spoofing, check out https://learnDMARC.com . This is a site I developed to promote adoption and share knowledge. It includes a challenging quiz, tough even for professionals. I'd be keen to know your scores on the first attempt – honesty counts!

Post by bombcar » Wed, Jan 10, 2024, 2:25 PM UTC

cik wrote: post #132

frereubu wrote: post #128

Earlier quoted context omitted.

Google routinely flags my genuine AWS invoices as possibly dangerous, despite me routinely clicking the "this isn't dangerous, I know what it is" button. So yes, I think it's totally possible that engineers who build web crawlers can't build reliable email classifiers.

Or potentially a low-key sales tactic to push google cloud...?

Post by plg94 » Wed, Jan 10, 2024, 2:48 PM UTC

stubish wrote: post #59

MaxGabriel wrote: post #51

Earlier quoted context omitted.

100% open rate on transactional emails feels too high to me. Something like an e-commerce purchase might kick off multiple emails (purchase made, shipped, arrived), none of which the user opens

Kicking off a chain of emails a user cannot easily opt out of could well be the sort of emails users want to lose. There probably should be a one-click 'stop emailing me' button, for this and future purchases. Which would be a support burden, yes.

Post by jacobr1 » Wed, Jan 10, 2024, 3:08 PM UTC

andersa wrote: post #123

wl wrote: post #110

Earlier quoted context omitted.

Maybe transactional emails don't need an unsubscribe link like marketing emails, but they do need a "not my account; please stop" link to avoid the spam button.

Why would you be receiving transactional emails for an account that isn't yours?

Post by boplicity » Wed, Jan 10, 2024, 3:14 PM UTC

dexwiz wrote: post #68

darylteo wrote: post #32

How does this interact with transactional emails / 2FA / password resets? If 5000 people request a 2fa code in a month, I have to give them a unsubscribe header as well? Or magic login links? If I don't provide a list-unsubscribe header: do these emails then get blocked and noone can log in ? If I provide a list-unsubscribe header, what is the expected behaviour if they do click the Unsubscribe button? - tell them th…

Its 5000/day for marketing, and if you are sending 5000 emails a day, you probably should have unsubscribe links. https://support.google.com/mail/answer/81126#requirements-5k You also need a link, not just list-unsubscribe, and it is specifically for marketing emails. In my experience, Google is pretty accurate in figuring out transactional versus marketing. They don't tell their heuristics, but you don't think engin…