Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…
Google has the margins to take risks. If you don't disrupt yourself somebody else will.
It's not just that Google can take risks because they have margins. It's more that they need to take risks to diversify their source of margins before they disappear to someone like Bezos.