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Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

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Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#161
post #34

Point #1: This bait-and-switch tactic shouldn't be allowed by consumer regulations (Not in the US, but here in Brazil it would be a no-no) as in the end Amazon is tricking it's use base into paying for the Fire TV as a great deal, when in the end they will pay more for streaming as those costs that Amazon is putting on the streaming services will be paid by them in the end. #2 Wouldn't this movement be (potentially)…

I am not sure I understand the Plex example here - their free streaming service that they are pushing so aggressively involves a lot of ads and some ad revenue as well. Eventually since they have to pay FireTV the 30% cut, they might end up raising prices of Plex Pass, or discontinue their "free" streaming service?

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#163
post #54

Earlier quoted context omitted.

Plex Inc. is not a good company. They are eager to collect and sell your data to advertisers. Jellyfin is a great alternative. Plex may share Collected Information as expressly set forth in this Privacy Policy, including the following limited situations: [...] With third parties to improve and deliver advertising to you on our behalf. Plex may also use third-party advertising companies to serve ads, which may, direct…

where "my data" means a record of the shows i watch. i'm okay with that. the shows i watch don't need to be a secret. i want advertisers to know what i watch, so more of that sort of TV gets made. If Plex can make money off this information, and give me a good service in exchange for that, it seems like an arrangement that benefits us both. what's the problem?

There is a difference between

* 20 million people watched show X-Episode 5, and

* notatoad watched show X-Episode 5 on 28-July-2023 at 8pm. We can also correlate that that they used UberEats to order Thai Cuisine at 7 pm on the same day, and that a certain group he belongs to was Y% more likely to buy the product placed within that show.

The second kind of information will be used in the future against you, to extract the maximum amount of money from you for services that "you just can't miss", after being bombarded with ads and social media influencers in sufficient quantity.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#164

A-priori, is there any explanation for a platform charging 30% other than monopoly? Imagine if a grocery store charged 30% for slotting fees?

30% is too high, but historically, cable networks gave about 15% of their impressions to the cable or satellite company to sell locally. So, on MTV, you'd see about 15 minutes of ads sold by MTV and 2 minutes of ads from the local car dealership that were sold by the cable co.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#165
post #34

Point #1: This bait-and-switch tactic shouldn't be allowed by consumer regulations (Not in the US, but here in Brazil it would be a no-no) as in the end Amazon is tricking it's use base into paying for the Fire TV as a great deal, when in the end they will pay more for streaming as those costs that Amazon is putting on the streaming services will be paid by them in the end. #2 Wouldn't this movement be (potentially)…

Umm no need to pay for many or any streaming service then that consumer problem is solved just watch the free outlets like YouTube. Hollywood's biggest competitor is content creators on Youtube, Tiktok, etc ... my bet is they will need to compete and many paid offerings will consolidate and become free / less expensive to compete with all the free content creators on YouTube, Tiktok and etc. If you look at where the…

Okay I watch a lot of YouTube it it’s several leagues of quality below a lot of TV shows.

Some documentary YouTube channels also clearly just read Wikipedia and regurgitate random online sources. They don’t have the budget to go to the actual source or do any interviews.

Ofc there are a lot of bad TV shows on streaming services too but a world with access to both is nice.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#166
post #4

I have 7 HDMI slots on my TV, ready for Peacock Stick, Hulu Disney Plus stick, Netflix Stick, Paramount Plus stick, Max Hub etc etc Not more than seven though mmmkay?

I used to be like this, with a fewer number of devices. Now I eliminated them all, and I have everything under my own Jellyfin server in the cloud.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#168
Every streaming device manufacturer does this. Roku demands a revenue cut if you want your app on Roku devices, last time I paid for something Amazon Video on my Apple TV Apple forced the transaction to go through Apple Pay and presumably took their cut there.

It’s the standard business model in this market: sell a streaming device at or below cost and then turn to the streaming services & tell them that if they want access to the XX million people who own your device they’re going to have to pay up. 30% seems to be the going rate.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#169

Earlier quoted context omitted.

where "my data" means a record of the shows i watch. i'm okay with that. the shows i watch don't need to be a secret. i want advertisers to know what i watch, so more of that sort of TV gets made. If Plex can make money off this information, and give me a good service in exchange for that, it seems like an arrangement that benefits us both. what's the problem?

There is a difference between * 20 million people watched show X-Episode 5, and * notatoad watched show X-Episode 5 on 28-July-2023 at 8pm. We can also correlate that that they used UberEats to order Thai Cuisine at 7 pm on the same day, and that a certain group he belongs to was Y% more likely to buy the product placed within that show. The second kind of information will be used in the future against you, to extrac…

I used to order Chinese take out to watch every new episode of Burn Notice. I’m not concerned about companies knowing this and using it “against me” in targeted advertising.

Re: Amazon requires services on Fire TV to give it 30% of ad impressions or revenue

#170
post #82

Earlier quoted context omitted.

You'd probably DoS your router if they're all on concurrently due to all the data exfiltration they're performing.

No joke just the Amazon stick itself would accomplish that. It tries to phone home constantly, every second of every day, idle or not.

I can confirm (mostly). I have a FireCube and if my Internet connection goes down then I can't watch TV at all. Even the Plex server I have in my closet. It's super annoying! In fact, I'm ==this== close to ditching it and going with AppleTV. The experience is just so much better.
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